The Morning After: Apple has ‘fully resumed’ advertising on Twitter, according to Elon Musk

According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened to remove the platform’s iOS client from the App Store. Two days after that, Musk said he met with Tim Cook. “We resolved the misunderstanding about Twitter potentially being removed from the App Store,” he posted. “Tim was clear that Apple never considered doing so.” On Saturday, Musk added Apple was the largest advertiser on Twitter.Amazon also had plans to advertise on Twitter again, with reports from Platformer saying the company has committed to spending approximately $100 million per year, “pending some security tweaks.” During the first week of the World Cup in Qatar, Twitter only made about 20 percent of the ad revenue it expected to, according to The Times.Twitter continues to try to win back its army of advertisers while wrestling with a different approach to free speech: Musk’s “general amnesty” to users that haven’t broken rules. The social network recently restored the account of Andrew Anglin, one of America’s most notorious neo-Nazis. He then tweeted a defense of Ye, the rapper formerly known as Kanye West. “Saying you love Hitler is not even a big deal,” Anglin said, referencing Ye’s recent InfoWars interview with Alex Jones. This reinstatement comes in the same... Continue reading at 'Engadget'

[ Engadget | 2022-12-05 12:15:07 UTC ]
News tagged with: #charging case #launch event #formally announce #engadget podcast #viable alternative #kindle scribe #hive social #kindle

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How You Will Find Your Next Job On Twitter

Add value and share content with your followers to nab your next gig, 140 characters at a time.You've probably heard about people who landed a book deals from their popular tweets, or that Seth Meyers found several writers for his new show on Twitter.Read Full Story     Continue reading at Fast Company

[ Fast Company | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #share content #book deals #popular tweets


Video Advertising Goes Global With French Power Merger

Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of... Continue reading at Advertising Age

[ Advertising Age | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video advertising #major players #online publishers #social feeds


Apple, Publishers Battle New E-book Antitrust Claims

Two new suits were filed this month against Apple and the five major publishers involved in a 2010 ebook price-fixing conspiracy, raising the possibility of a new ebook antitrust battle involving aggrieved retailers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers battle


Apple’s May Trial Date in Doubt

Citing numerous pending motions, a letter to the court from the class plaintiffs acknowledges that a May trial may be a stretch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-20 00:00:00 UTC ]
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Apple: No Consent for Damages Trial in New York

In a reply brief filed late last week, Apple rejected claims that it consented to a damages trial in New York, or that its conduct represented a waiver of its right to have the trial moved. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party... Continue reading at Advertising Age

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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UK mobile advertising set to overtake newspaper ad revenue in 2014

New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian

[ The Guardian | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising spend #steepest drop #market share


Plaintiffs: No 'Do-Overs' For Apple in E-book Case

Attorneys for the consumer class argue there is enough evidence to assess damages against Apple via a summary judgment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book case #summary judgment


Can A Startup Help Publishers Cut Out Twitter, Facebook, And Flipboard?

Connecting content creators and consumers would be an enormous coup for news sites, magazines, TV networks, and other media. We look at three startups that could help.At magazines like Fast Company, we rely on distribution networks to get our articles to our readers. In print, the primary... Continue reading at Fast Company

[ Fast Company | 2014-03-07 00:00:00 UTC ]
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Apple: Biased Judge Should Not Decide Damages

In a summary judgment filing, Apple argues that Judge Denise Cote is biased, and should not decide Apple's damages. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple argues


Podcast: Apple Looking To Buy Time In E-Book Case

In a federal courtroom in Manhattan, attorneys for Apple in its ebook price-fixing case are offering up lessons in creative legal maneuvering. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy time #e-book case


Apple Appeal: Judge Botched E-book Case

Apple’s appeal of its price-fixing case boils down to this: Judge Denise Cote blew it. "The evidence," Apple argues, "cannot support a finding of a conspiracy." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple argues


In appeal, Apple says ebook ruling will harm consumers

Apple had no knowledge that publishers were engaged in a conspiracy in December 2009 or at any other point, the company said in its appeal against a district court ruling which found Apple and five major U.S. publishers had conspired to fix ebook prices.The district court’s findings show that... Continue reading at PC World

[ PC World | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #district court #ebook pricing #ebook versions


If Native Advertising Is So Harmless, Why Does It Rely on Misleading Readers?

The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #magazine publishers #higher rates


If native advertising is so harmless, why does it rely on misleading readers? | Bob Garfield

It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soulThe devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd... Continue reading at The Guardian

[ The Guardian | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deal offers


Distribution: Blue Apple Signs with Consortium

New Jersey-based Blue Apple Books has chosen Perseus Books Group member Consortium for its distribution in the U.S. and Canada, effective June 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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Apple Wants to Move E-book Damages Trial

Apple is looking to escape from New York. In a filing this week, Apple attorneys argue that Judge Denise Cote does not have jurisdiction to oversee its upcoming damages trial. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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Neknominate needs health warnings on Twitter and Facebook, say councils

Local Government Association calls on websites to highlight dangers of drinking game linked to several deathsTwitter and Facebook should introduce warnings about the drinking game neknominate, which has been linked to several deaths, councils have said. The Local Government Association (LGA),... Continue reading at The Guardian

[ The Guardian | 2014-02-22 00:00:00 UTC ]
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The Way Publishers Cash In Twitter Referrals Now (Hint: More Ads)

Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at Advertising Age

[ Advertising Age | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high quality #make money


Apple Remains Defiant After Loss on Monitor Appeal

In a letter filed yesterday, Apple advised the court that it would only provide those documents to the monitor that it viewed as being within the monitor’s narrow mandate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monitor appeal