In an effort to court millennials and invest further in key content categories, The E.W. Scripps Co. has acquired the iconic humor brand Cracked from Demand Media. The purchase price was $39 million."We always look for brands that have an eye toward high quality," said Scripps Chief Digital Officer Adam Symson. "So Cracked really fit the bill for us."Cracked magazine launched in 1958 as a competitor to Mad magazine. Since dropping a print edition in 2007, the brand has been a digital-only destination for all things pop culture, weird and funny. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-04-13 00:00:00 UTC ]