In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
News tagged with:
#closing deals
#ever-growing portfolio
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at Advertising Age
[ Advertising Age | 2019-07-15 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#big tech
#literally millions
#find ways
#full interview
#garett sloane
#broad range
#plot point
#kindle
The Globe and Mail is the new home to the Facebook Political Ad Collector, a browser extension that ProPublica built and Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-07 18:45:03 UTC ]
More news stories like this | News stories tagged with:
#browser extension
Longtime Boston publisher David R. Godine is stepping down at the end of the year from his eponymous publishing house, and new owner William N. Thorndike is already beginning to shape the press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#management team
Shaila Muñoz joins PRHGE with more than a decade working in the publishing industry, most recently at HarperCollins Christian Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
With the four largest categories posting high-single-digit declines, unit sales of print books fell 7% in the week ended Mar. 2, 2019, compared to the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
More news stories like this |
Hachette UK has announced a new structure for its international sales team, with three members being promoted to director roles. Continue reading at The Bookseller
[ The Bookseller | 2019-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
Sometimes called 'direct export,' the best route to markets in Europe for Québec's publishers may be through European booksellers–and agile ground teams to get their attention. The post Québec Publishers on Making Sales in Europe: Ground Teams and Booksellers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#qubec publishers
#european booksellers
#booksellers appeared
Today’s consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue... Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media companies
#publishing companies
#traditional advertising
#drive revenue
Encouraged to 'exchange opinions, push yourself to create a network,' Mexico's booksellers at the CONTEC conference were challenged to adopt digital sales systems' support for retail. The post Mexican Booksellers and Digital Sales Infrastructure: Managing Metadata appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#contec conference
MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media buyers
Open Road Integrated Media, a content company that delivers a variety of digital experiences for readers, recently announced a new strategic alliance with Ingram Content Group to expand consumer reach and boost how readers discover new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#readers discover
#ingram team
#content company
#digital experiences
#recently announced
#strategic alliance
Unit sales of print books rose 1% in the week ended Apr. 29, 2018 over the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
More news stories like this |
Bookstore sales ended a six-month losing streak in February, as sales rose 2.3% over February 2017. Sales for the first two months of 2018, though, were still down 8.6% from the comparable period in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-16 00:00:00 UTC ]
More news stories like this |
Summersdale’s sales and export director Nicky Douglas will be leaving the company on 29th March after more than 14 years in the role. Continue reading at The Bookseller
[ The Bookseller | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales team
Six group publishers will each oversee a handful of brands, reporting to Meredith Magazines president Doug Olson. The post Meredith Corp. Shuffles Sales Structure Amid Ongoing Time Inc. Integration appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#meredith corp
#group publishers
Three roles in Penguin Random House's ebook production team have been made redundant as part of a strategic move by the company to integrate ebooks within its print production operations. Continue reading at The Bookseller
[ The Bookseller | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#made redundant
HarperCollins imprint HQ has promoted Rachel Kenny, Louise McGrory and Sophie Calder to strengthen their senior management team. Continue reading at The Bookseller
[ The Bookseller | 2018-02-03 00:00:00 UTC ]
More news stories like this |
Private equity firm Aurelius has said it is backing out of its agreement to buy Connect Books because it can see “no way of financing this transaction”. Continue reading at The Bookseller
[ The Bookseller | 2018-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#connect books
Nanette Gibb and Carolyn Bresh have been appointed to Quarto’s senior management team. Continue reading at The Bookseller
[ The Bookseller | 2018-01-19 00:00:00 UTC ]
More news stories like this |
The multimedia medical communications company has expanded to address customer data. The post Frontline Medical Communications Expands Digital Publishing and Sales Team appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales team