The Back-End Tools Sales Teams Use to Manage, Monitor and Close the Integrated Sale

In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
News tagged with: #closing deals #ever-growing portfolio

Other Publishing stories related to: 'The Back-End Tools Sales Teams Use to Manage, Monitor and Close the Integrated Sale'

PRH US realigns international sales and marketing teams

Penguin Random House US has restructured its international sales team with a string of promotions and two departures.  Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 08:55:38 UTC ]
More news stories like this | News stories tagged with: #marketing teams #penguin random house

Sales of Print Books End January on High Note

Unit sales of print book rose 19.5% in the week ended January 30, 2021, over the comparable week in 2020 at outlets that report to BookScan. For the month of January, print unit sales were 21.3% higher than January 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #high note #3% higher #print book

IPG Launches In-House Field Sales Team

Beginning May 1, Independent Publishers Group will bring field sales in-house and discontinue using commission sales reps, as it has in the past. The new team will cover the East and West Coasts, as well as the Midwest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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Sales Rose 5.2% In Week Ended Dec. 19

In the last full shopping week before Christmas, unit sales of print books rose 5.2% over the week ended December 12 at outlets that report to NPD BookScan. The two adult categories led the sales gain. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-28 05:00:00 UTC ]
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Their Publishing Imprint Closed. Now They’re Bringing It Back.

In a literary landscape dominated by the biggest players, Cindy Spiegel and Julie Grau are among the executives rejecting the corporate publishing model and instead starting their own companies. Continue reading at The New York Times

[ The New York Times | 2020-12-18 10:00:29 UTC ]
More news stories like this | News stories tagged with: #biggest players #cindy spiegel #julie grau #publishing imprint

National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
More news stories like this | News stories tagged with: #bouncing back #digital media

Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners

Print Unit Sales Rose 9.5% At the End of October

With sales up in all categories, unit sales of print books rose 9.5% in the week ended Oct. 31, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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Hachette backs bookshops' online sales of Rowling's Ickabog

Hachette Children's Books has said the publisher will be "pivoting" promotional plans for J K Rowling's The Ickabog to support closed bookshops. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 10:01:07 UTC ]
More news stories like this | News stories tagged with: #online sales #hachette children #hachette

Plant-based meat sales exploded during the pandemic. Here’s how to keep consumers coming back

Four in five consumers say sustainability matters, but taste and health both rate higher. During the early stage of the pandemic, consumers had trouble buying meat as food processing facilities shut temporarily to slow the spread of COVID-19. As a result, consumers turned to plant-based... Continue reading at Fast Company

[ Fast Company | 2020-10-21 06:00:54 UTC ]
More news stories like this | News stories tagged with: #early stage #two-week period #nielsen

Print Unit Sales Rose 7% at the End of August

Unit sales of print books rose 7.1% in the week ended Aug. 29, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
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Print Unit Sales Close July With 15% Increase

Another week with double-digit gains in all but one category led to a 15.1% jump in unit sales of print books from the comparable period in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #15% increase #double-digit gains #print books

Print Unit Sales Rise Nearly 5% at the End of April

Solid gains in the adult fiction and juvenile nonfiction categories lifted print unit sales up 4.7% in the week ended May 2, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #solid gains #adult fiction #week ended

Bloomsbury promotes Knight and recruits Wilks to sales teams

Bloomsbury Publishing has promoted Sarah Knight to UK adult sales director and recruited Sally Wilks from HarperCollins Children's Books to be its UK children’s sales director. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 15:45:01 UTC ]
More news stories like this | News stories tagged with: #sales teams #bloomsbury publishing #harpercollins children #uk children #sales director #harpercollins #bloomsbury

Powell's Closes for Eight Weeks as Laid Off Employees Fire Back

In a letter to employees, Emily Powell, owner of Powell's Books in Portland, Ore., said the store would be closed for a minimum of eight weeks, forcing layoffs. Former employees rejected her explanation, saying it "added insult to injury." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #emily powell

When Libraries Close, It Feels Like the End of the World

We're still early in this new coronavirus crisis, but it's not too early to think about what we want—and what we'll need—for our libraries in the future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #coronavirus crisis #libraries

Canada's Indigo Closing Until End of March

Indigo Books and Music, Canada's dominant bookstore chain, is closing all of its 199 retail locations from the end of business today until March 27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indigo books #business today #bookstore

Nosy Crow recruits Tinham to lead new UK field sales team

Nosy Crow has recruited Ruth Tinham to lead a UK field sales team handling independent shops, wholesalers, heritage and gift accounts in-house. Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 07:24:13 UTC ]
More news stories like this | News stories tagged with: #nosy crow

MPs back PA campaign calling for end to VAT on e-books and audiobooks

Nearly 40 MPs have signed a letter calling for the Chancellor to remove VAT on e-books and audiobooks. Continue reading at The Bookseller

[ The Bookseller | 2019-10-21 10:27:19 UTC ]
More news stories like this | News stories tagged with: #remove vat #letter calling

Quercus sends teams on bookshop tour for 'off piste' sales conference

Quercus held a sales conference with a difference yesterday by sending out its teams to booksellers around the UK, Ireland, France and Belgium. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 08:22:12 UTC ]
More news stories like this | News stories tagged with: #bookshop