[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing initiatives for its global partnerships team. In this position, she will work closely with Jeremy Elias, executive creative director of the company’s creative studio, Atlantic Re:think, and with Johanna Mayer-Jones, SVP of global partnerships, to produce campaigns and other solutions for clients. Most recently, Leonard ran her own brand strategy consulting firm, HelloQ, where she had clients such as Coca-Cola, Microsoft and the UN Refugee Agency. Before that, she served as president of Levo League, a professional network for millennial women, and held several senior strategy roles at other various agencies. [caption id="attachment_170051" align="alignright" width="150"] Kaitlyn Tiffany[/caption] On the editorial side, Kaitlyn Tiffany was hired to The Atlantic’s technology desk where she will serve as a staff writer covering internet culture starting next month. Most recently, Tiffany was a tech reporter for Vox’s The Goods, and before that, she worked in audience development at Damn Joan and was a culture reporter at The Verge. She will be based in the New York office. [caption id="attachment_170055" align="alignright" width="150"] Ian Urbina[/caption] And longtime New York Times... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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Alex Ingram, Waterstones' ebook and development buyer, is leaving the company on 16th March... Continue reading at The Bookseller
[ The Bookseller | 2012-02-13 00:00:00 UTC ]
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Channel 4 has appointed Matt Salmon, group commercial director at Hearst Magazines UK, as head of agency sales. Continue reading at Media Week
[ Media Week | 2012-02-13 00:00:00 UTC ]
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The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Anthony Cheetham's latest publishing start-up, Head of Zeus, will publish 24 titles between... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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Despite another sterling year for Jamie Oliver, Britain's bestselling authors generated their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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W H Smith says it increased its market share over the Christmas period, with retail analysts... Continue reading at The Bookseller
[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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Children's publishing emerged relatively unscathed from a recessionary 2011, with 13 of the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Want to replace your traditional library with ebooks? Here are some sites and tools that can help you make your physical books disappear. Continue reading at PC World
[ PC World | 2012-01-23 00:00:00 UTC ]
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Simon & Schuster is to publish two new novels by Kishwar Desai, along with a re-release of... Continue reading at The Bookseller
[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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Jon Appleton has been appointed to the newly-created post of editorial director for fiction at... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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Children's publishers remain confident that the printed book will be the dominant format for... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Amazon has hired Mauro Widman as Kindle "vendor manager" in Brazil, to prepare for a... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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In a new twist on the user generated content model, Meredith’s Ladies’ Home Journal is turning over editorial reins to its readers. As of its March issue, almost every story featured in the magazine will include some audience contribution. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-10 00:00:00 UTC ]
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Sci-fi and fantasy specialist Angry Robot Books is to launch a crime fiction imprint in 2013.... Continue reading at The Bookseller
[ The Bookseller | 2012-01-09 00:00:00 UTC ]
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Customer sentiment towards the high street helped independent bookshops in the final weeks of the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-09 00:00:00 UTC ]
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Atlantic publishing director Margaret Stead has bought a debut novel set in the TriBeCa district... Continue reading at The Bookseller
[ The Bookseller | 2012-01-09 00:00:00 UTC ]
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Random House Children's Books and Andersen Press are making some changes to their editorial... Continue reading at The Bookseller
[ The Bookseller | 2012-01-06 00:00:00 UTC ]
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Over 90% of the e-readers bought over Christmas were Kindles, according to research released... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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