Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
News tagged with: #digital readers #digital editions #highly engaged

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The Best Graphic Novels, as Chosen by a High School Comic Book Club

If you're looking to get a tween or teen into comics, here are the 8 most popular graphic novels with our high school comic book club, including The Witch Boy by Molly Ostertag. Continue reading at Book Riot

[ Book Riot | 2023-03-28 10:32:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels #comic book

Are Literary Agents Seeing Changes in Publishing with Increased Book Bans (A Survey): Book Censorship News, March 24, 2023

Are publishers acquiring fewer LGBTQ+ and diverse books in the wake of rising censorship? This week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2023-03-24 10:40:00 UTC ]
More news stories like this | News stories tagged with: #diverse books #literary agents

This Aussie author had a book idea while ‘high as a kite’ after brain surgery.

She might not have written an entire book in one day, but Australian author Karina May has a pretty good, pretty sweat-smile story behind the rom-commy Duck à l’Orange for Breakfast, which comes out March 28 from Pan Macmillan Australia. First, you need to understand the plot: The novel centers... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-22 08:59:40 UTC ]
More news stories like this | News stories tagged with: #pretty good #pan macmillan #australian author

Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with: #digital media #news publisher

By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this | News stories tagged with: #expanded number #ongoing effort #privately owned

Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
More news stories like this | News stories tagged with: #digital media

Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #$7 million #media landscape #digital media

Salone di Torino Reports High Rights Fellowship Interest

The rights-professional fellowship at Torino's book fair has attracted a record 371 applications from 55 nations for the May 17 to 19 show. The post Salone di Torino Reports High Rights Fellowship Interest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-09 16:41:07 UTC ]
More news stories like this | News stories tagged with: #book fair

NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek

[ AdWeek | 2023-02-08 20:00:00 UTC ]
More news stories like this | News stories tagged with: #performance marketing #told adweek #publisher announced

Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

U.S. Justice Department, 8 states sue Google over digital ad dominance

The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World

[ PC World | 2023-01-24 19:39:28 UTC ]
More news stories like this | News stories tagged with: #higher quality #ad business #header bidding #small businesses #publishers make

Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming launch #nielsen

The PW Publishing Industry Salary Survey 2022

Our first salary and jobs survey in three years found that the publishing industry’s lack of racial diversity and gender pay gap haven’t improved much. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #racial diversity #publishing industry

How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content

Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #questions asked #algorithmic reality #damian bradfield #coming back #graphic novel

Diamond Retailer Summit Surveys Changing Comics Industry

Comics industry publishers and retailers gathered in person for the 2022 Diamond Retailer Summit, held October 26-28 in conjunction with the Baltimore Comic Con. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-01 04:00:00 UTC ]
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Netflix with ads will be available November 3rd for $7 per month

Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget

[ Engadget | 2022-10-13 17:45:26 UTC ]
More news stories like this | News stories tagged with: #premium plan #november 3rd #release date #lower price #12pm eastern #south korea #wider audience #nielsen

My Cyborg Future: Alice Wong on Prophetic High School Poetry and Processing Pain

“All responses to the world take place within our bodies.” –Gloria Anzaldúa * In putting together my book and making selections from past work, I desperately wanted to include a poem from my high school literary magazine to give readers a glimpse of my inner emo goth self. I emailed a librarian... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-07 08:52:12 UTC ]
More news stories like this | News stories tagged with: #alice wong #desperately wanted #give readers #literary magazine

Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
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Watch the trailer for Tegan and Sara’s High School and fuel your inner indie teenage angst.

TEGAN AND SARA TRAILER DROP, TEGAN AND SARA TRAILER DROP—this is not a drill! If you clicked on this, you’re probably well aware that the beloved sister indie pop duo published a memoir in 2019 called High School. Amazon Freevee (boo) is adapting it into a TV show (yay) starring Railey and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-18 16:25:50 UTC ]
More news stories like this | News stories tagged with: #high school #memoir