Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
News tagged with: #digital readers #digital editions #highly engaged

Other Publishing stories related to: 'Survey: Interactive Ads “Highly Engaging”'


The Best Podcasts Engaged in Literary Activism

A lot of us talk the talk about what’s wrong with book publishing today—but who among us is walking the walk and actually effecting change in the world of literature? On Missing Pages, which I host for The Podglomerate, we look into past and present situations and processes (even scandals and... Continue reading at Electric Literature

[ Electric Literature | 2023-12-06 12:00:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #book publishing


Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry


Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with: #open source #current situation #bottom line #unique position #digital publishers


Children’s books show rise in racially minoritised characters, survey finds

Centre for Literacy in Primary Education records a 26% increase since its first report in 2017, but stresses continuing inequities in representationThirty per cent of children’s books published last year featured racially minoritised characters, according to new research.The sixth report on... Continue reading at The Guardian

[ The Guardian | 2023-11-30 15:21:11 UTC ]
More news stories like this | News stories tagged with: #survey finds


Most Parents Rank Librarians as Trustworthy in New Parental Perceptions of Librarians Survey

An overwhelming majority of parents and guardians believe librarians are trustworthy and that libraries are safe spaces for children. Continue reading at Book Riot

[ Book Riot | 2023-11-28 15:08:22 UTC ]
More news stories like this | News stories tagged with: #parental perceptions #overwhelming majority #safe spaces #libraries


The PW Publishing Industry Salary Survey 2022

Our annual industry survey reveals a modest median pay increase and minor improvements in workforce diversity across trade book publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #minor improvements #workforce diversity #trade book #publishing industry


The PW Publishing Industry Salary Survey 2023

Our annual industry survey reveals a modest median pay increase and minor improvements in workforce diversity across trade book publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #minor improvements #workforce diversity #trade book #publishing industry


From high schools to prison: Why California's poet laureate is always on the road

California Poet Laureate Lee Herrick, who celebrates the state in "My California," joins the L.A. Times Book Club on Dec. 12. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-16 18:48:29 UTC ]
More news stories like this | News stories tagged with: #high schools #poet laureate #times book


The 16 Books Most Commonly Stolen from High School Libraries

The most commonly stolen books from high school libraries follow a pattern: they're usually mystery, poetry, or graphic novel titles. Continue reading at Book Riot

[ Book Riot | 2023-11-07 11:32:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel #libraries


Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction


Penguin Random House launches high schoolers’ award to combat book bans

The publisher’s $10,000 Freedom of Expression prize invites teens to write about a banned book that changed their life, against a backdrop of rising censorshipPublisher Penguin Random House has launched a new writing award in the US celebrating freedom of expression in response to a rise in... Continue reading at The Guardian

[ The Guardian | 2023-10-24 12:34:56 UTC ]
More news stories like this | News stories tagged with: #writing award #book bans #penguin random house #banned book #random house


News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #broader effort #publishers including


Abrams, IDW Scare Up New 'Monster High' Publishing

There is no better time than Friday the 13th to announce that Abrams and IDW are set to debut new books and comics, respectively, tied to Mattel's Monster High franchise. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
More news stories like this |


Mountains & Plains Booksellers Show Kicks Off in Denver With Mile-High Energy

The Mountains & Plains Indie Booksellers Association's annual FallCon kicked off quietly Wednesday afternoon, but quickly picked up steam Thursday as more than 200 booksellers gathered in Denver to network with each other and to meet authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #meet authors


How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publisher


Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #sponsorship revenue #publishing summit


Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | News stories tagged with: #nielsen


Stakes Are High as Judge Hears Motion to Block Texas Book Rating Law

A federal judge in Texas is hearing oral arguments on a high stakes motion filed by a coalition of booksellers and book industry advocates to block the state’s controversial new book rating law from taking effect on September 1. Attorneys for the state of Texas are asking the court to dismiss... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #federal judge #taking effect #book industry


EveryLibrary and Book Riot Partner to Launch Parent Perceptions Survey on Public Libraries and Current Issues

An upcoming national survey on the parental perceptions of public libraries will launch in early September. Continue reading at Book Riot

[ Book Riot | 2023-08-15 13:09:24 UTC ]
More news stories like this | News stories tagged with: #current issues #parental perceptions #early september #public libraries


The Netherlands’ Wolters Kluwer Touts Citation Highs for Lippincott

Lippincott portfolio medical research journals from Wolters Kluwer scored strong positions in Clarivate's journal-citation rankings. The post The Netherlands’ Wolters Kluwer Touts Citation Highs for Lippincott appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-10 21:52:02 UTC ]
More news stories like this | News stories tagged with: #wolters kluwer