Survey: Interactive Ads Highly Engaging

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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Audio Publishers Association Survey: 9-Percent Growth

The newly released 2024 APA consumer survey shows a rise in US audiobook revenues, 63 percent saying they use a subscription. The post Audio Publishers Association Survey: 9-Percent Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-03 13:01:03 UTC ]
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Survey Finds Spotify Audiobooks Popular, but Compensation Questions Remain

As part of its efforts to force Spotify to be more transparent about how it pays authors, the Coalition of Concerned Creators commissioned a survey to discover how audiobook listeners felt about the service. It found mixed results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-03 04:00:00 UTC ]
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Sarah J. Maas Flies Bloomsbury to Record Highs

Sales of books by the romantasy superstar rose a total 161% in fiscal year 2024, leading to a 57% jump in profits on a 30% increase in sales for Bloomsbury in the year ended February 29. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-23 04:00:00 UTC ]
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BookNet Canada’s Consumer Survey: Rising Book Prices

Despite rising costs for new and secondhand books, surveyed Canadian consumers say they continue buying books but are price-shopping. The post BookNet Canada’s Consumer Survey: Rising Book Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-22 19:37:08 UTC ]
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The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday

[ Digiday | 2024-05-21 04:01:00 UTC ]
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This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company

[ Fast Company | 2024-05-14 22:45:00 UTC ]
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Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week

[ Media Week | 2024-05-08 21:18:08 UTC ]
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Marvel’s making an ‘interactive story’ based on the What If...? show for Apple Vision Pro

As a bona-fide hater of actual reality, virtual reality is very appealing to me. However, I’m not that into 100 hour AAA games like Asgard’s Wrath 2 or Half Life: Alyx. I’m into short interactive experiences that can’t be had anywhere else. Good news for me? The Apple Vision Pro is getting a... Continue reading at Engadget

[ Engadget | 2024-05-08 18:39:58 UTC ]
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Beijing Book Fair Expects 70 Nations’ Engagement in June

The 2024 Beijing International Book Fair includes a program for international publishers, with applications open until May 10. The post Beijing Book Fair Expects 70 Nations’ Engagement in June appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-25 23:47:43 UTC ]
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Best Buy and CNET Are Combining Their Ad Inventory

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek

[ AdWeek | 2024-04-25 12:00:00 UTC ]
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The Power of Books: Isobel Abulhoul on Engaging Young Readers

Isobel Abulhoul, who founded the Emirates LitFest and Magrudy’s bookstore chain, focuses on turning children into readers. The post The Power of Books: Isobel Abulhoul on Engaging Young Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-22 21:55:50 UTC ]
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Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment

Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media... Continue reading at AdWeek

[ AdWeek | 2024-04-17 20:25:31 UTC ]
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Sales Dropped at Comics Shops in 2023, ComicsPRO Survey Finds

Sales fell at 69% of responding retailers in 2023 compared with 2022, with sales of new comics periodicals down at 73% of responding comic shops and graphic novel sales down at 65%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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Invitation to Participate in WLT’s 2024 Readership Survey, by The Editors of WLT

Invitation to Participate in WLT’s 2024 Readership Survey, by The Editors of WLT News and Events [email protected] Fri, 04/12/2024 - 16:29 Every few years, we formally ask readers to take a few minutes to tell us about themselves and to share their... Continue reading at World Literature Today

[ World Literature Today | 2024-04-12 21:29:26 UTC ]
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Politically Charged Publisher Splinter Returns. Ad Monetizing Is Another Question

Political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside feminist publisher Jezebel, from G/O Media for an undisclosed sum. Splinter has been dormant since November 2019, and it plans... Continue reading at AdWeek

[ AdWeek | 2024-03-26 10:17:56 UTC ]
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At Leipzig Book Fair: Young Germans’ Engagement With Books and Reading

Results of a new study presented at Leipzig Book Fair show young Germans reading more but later, buying fewer books but at higher prices. The post At Leipzig Book Fair: Young Germans’ Engagement With Books and Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-25 20:27:54 UTC ]
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4 New Highly Anticipated Sophomore Novels

This week, four authors of acclaimed debut novels—Xochitl Gonzalez, Rachel Lyon, Lucas Rijneveld, and Adelle Waldman—return for their sophomore efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-29 00:00:00 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
More news stories like this | News stories tagged with: #publishers including #czech republic #digital advertising #dominant position #lawsuit filed

New Lee & Low Diversity Baseline Survey Finds Minor Changes

The third edition of the survey found the industry to be slightly more diverse in terms of its racial and gender makeup than it was four years ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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