As publishers worry about the shrinking number of physical bookstores, Levy Home Entertainment is making the case that mass merchants will be a viable alternative not only to showcase books but to sell them as well. In a presentation at the Book Industry Study Group's May 5 "Making Information Pay" conference as well as at its own meetings with publishers, Levy argues that by 2015 mass merchants' share of a shrinking print retail book pie will slightly increase from 2010 while the share of units sold through bookstores loses half its market share to online bookstores. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
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While all the big box stores carry books and all offer discounted bestsellers, Target competes most directly for those consumers who might otherwise make their purchases at bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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