In April, a batch of small publishers migrated to Medium in the hopes that the platform’s network effect would increase their reach. But seven months after the move, ComScore and Alexa data show that most of these publishers have seen their traffic decline. "It was never my intention to move to Medium and we'd get a huge boost in traffic," said a publisher on Medium. "[Moving to Medium was] more about having a superior technical platform. To me, I'm still responsible for growing the audience." The post Several publishers on Medium have seen their traffic drop appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-08 00:00:00 UTC ]