Great Lakes Independent Booksellers Association members raised concerns during its annual membership meeting about the strategy behind the rollout to the ABA's Boxed Out marketing campaign. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
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A prominent media and advertising campaign will back Simon & Schuster's global... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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The growing popularity of downloads and streaming services like Netflix means that Blu-ray and DVD sales are declining News: Ebook revenues to overtake printed books by 2018A study by PricewaterhouseCoopers (PwC) has declared that the market for DVDs and Blu-ray is quickly declining, with the... Continue reading at The Guardian
[ The Guardian | 2014-06-04 00:00:00 UTC ]
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No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising... Continue reading at AdWeek
[ AdWeek | 2014-05-29 00:00:00 UTC ]
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PW catches up with the editor of "The Harry Quebert Affair," John Siciliano, to discuss high expectations, the difficulty of importing blockbusters and the fact that, occasionally, something French can be fun. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-21 00:00:00 UTC ]
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Random House Children’s Publishing (RHCP) is launching an anti-bullying campaign for... Continue reading at The Bookseller
[ The Bookseller | 2014-05-19 00:00:00 UTC ]
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Ed Park stands in stark contrast to the image some have of Amazon in the book publishing industry—a demonic force gobbling up the little guy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Crowdfunding, and Kickstarter in particular, continue to make inroads in book publishing, providing financing for everything from one-off projects to support for entire lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Bookshops are being encouraged to redisplay "We Pay Our Taxes" posters following the... Continue reading at The Bookseller
[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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The announcement that Amazon intends to buy Comixology has raised a number of questions from consumers, publishers and retailers. Here are seven big questions about the future of digital comics on Comixology and Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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With sales of 78,000 copies, Harvard University Press has gone back to press for "Capital in the Twenty-First Century." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
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Born to a family of readers, Christen Karniski comes by her love of books naturally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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This year several independent bookstores have tried putting their weight behind a single title in an effort to see if they can move the sales needle through strong, but quick, promotional efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
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The proliferation of digital devices in the classroom and the reinvention of education from traditional models to new, more interactive and individualized means of learning will change education publishing faster and farther than other segments, says executive director Bill McCoy of IDPF. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Having grown up in Troy, Mich., a suburb of Detroit, Courtney Young is no stranger to the automotive industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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For Michael Clinton, this harsh winter was a stroke of luck. While most New Yorkers huddled inside, the president-marketing and publishing director of Hearst Magazines went on 20-mile runs during storms.Why would he do such a thing? To prepare for a marathon -- in Antarctica. "It was a good... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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The Friends of Kensal Rise Library look set to be running a community library on the ground floor... Continue reading at The Bookseller
[ The Bookseller | 2014-03-24 00:00:00 UTC ]
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Though headlined by former Secretary of State Hillary Rodham Clinton, and including a report on the progress of congressional copyright-related legislation by Rep. Jerry Nadler (Dem., N.Y.), this year’s Association of American Publishers annual meeting was really focused on the impact of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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