Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages, digital-display ads and social media promotions.Hosted by Laverne Cox, a cast member on Netflix's "Orange is the New Black," contestants on "#GoBold" compete in challenges, such as creating a magazine spread to communicate their personalities. Revlon products are integrated into the episodes. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
News tagged with:
#price tag
#video series
#print pages
Written By: Charlotte Williams Publication Date: Wed, 25/05/2011 - 14:12 Vintage Publishing's Harvill Secker is launching a digital marketing campaign for one of its autumn debuts, The Night Circus by Erin Morgenstern, teaming up with Failbetter Games. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harvill secker
#night circus
#erin morgenstern
Written By: Graeme Neill Publication Date: Tue, 24/05/2011 - 09:38 Pan Macmillan has bought UK and Commonwealth rights (including ebooks) to seven books by self-published US sensation Amanda Hocking. Julie Crisp, editorial director at Tor, bought the rights from St Martin's Press in the United... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bought uk
#million books
#julie crisp
#st martin
#intense auction
Written By: Katie Allen Publication Date: Tue, 24/05/2011 - 15:17 Aurum Press has bought a book delving into archive material from science fiction television show Star Trek. Commissioning editor Sam Harrison acquired UK and Commonweath rights to Star Trek Vault: 40 years from the Archives from... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this |
Future plc, the U.K.-based enthusiast publisher with a U.S operation in San Francisco, released half-year results for its fiscal 2011 and digital has become the star performer. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#future plc
Written By: Lisa Campbell Publication Date: Fri, 20/05/2011 - 12:08 Tim Waterstone will take no role in the chain bearing his name and had no involvement in the Alexander Mamut-led acqusition of Waterstone's, The Bookseller can reveal. The HMV Group announced this morning Waterstones that... Continue reading at The Bookseller
[ The Bookseller | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#london bookseller
#close friend
#hmv group
Barnes & Noble Inc. is expected to debut a new e-reader on Tuesday, marking the latest chapter in the bookseller's battle with Apple Inc. and Amazon.com Inc. to dominate the fast-growing digital book sales business. Continue reading at AllThingsD
[ AllThingsD | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#latest chapter
Barnes & Noble Inc. is expected to debut a new e-reader on Tuesday, marking the latest chapter in the bookseller's battle with Apple Inc. and Amazon.com Inc. to dominate the fast-growing digital book sales business. Continue reading at AllThingsD
[ AllThingsD | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#latest chapter
Written By: Charlotte Williams Publication Date: Thu, 19/05/2011 - 12:58 A P Watt chairman Caradoc King has become the latest agent to attack the 25% royalty rate on ebooks, with agency pricing and piracy also among topics under discussion at today's Westminster Media Forum. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ap watt
#agency pricing
Written By: Philip Jones Publication Date: Wed, 18/05/2011 - 15:57 Traditional US print book output in 2010 increased 5% in 2010, despite the huge growth in ebooks, though there was a continuing fall in the number of fiction titles published. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#huge growth
For the second year, Yale University will offer a publishing course aimed at long-time magazine industry professionals, slated to begin on with a keynote address from Richard Stolley, senior editorial adviser at Time Inc., on Sunday, July 10. The course will run through Friday, July 15. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#yale university
#keynote address
The Readers Digest Association (RDA) shared its first quarter results this morning, and fallen revenues show that the company is still nursing its wounds since Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quarter results
Written By: Graeme Neill Publication Date: Mon, 16/05/2011 - 09:55 The coalition government must implement the Digital Economy Act in order to safeguard intellectual property (IP), the president of the Publishers Association has said. Implementation of the act, which was approved last year,... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coalition government
#publishers association
#legal challenge
#court ruling
Readers Digest has named Matthew Goldenberg general manager of Readersdigest.com. Goldenberg comes from Bloomberg, where he acted as managing editor and operations director at Bloomberg LP. At Readers Digest, Goldenberg will oversee digital operations and continue to push forward the brands... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomberg lp
#readers digest
#managing editor
#operations director
Written By: Bookseller Staff Publication Date: Wed, 11/05/2011 - 10:46 Publishers selling direct to readers, printers folding and more agents becoming publishers are some of the implications of digital, claims former Borders chairman Luke Johnson. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this |
Written By: Caroline Horn Publication Date: Wed, 11/05/2011 - 07:25 Authors and illustrators with technology skills will have an "undoubted advantage" in the emerging digital market, said Puffin as the winner of its inaugural Digital Prize was announced. The winner, announced on Tuesday 10th... Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital edge
#working full-time
After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictelas Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
More news stories like this |
Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 09:03 Publishers are unlikely to be able to replace the revenues lost in the shift from print to ebooks unless they can significantly grow volume sales, according to HarperCollins c.e.o. Victoria Barnsley. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#victoria barnsley
Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 16:07 Publishers should avoid locking themselves into any long term strategy, technology or partnerships in their digital publishing because they cannot accurately predict the next two years' developments, today's World eReading... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers told
#stay ahead
#digital change
#digital publishing
Written By: Philip Jones Publication Date: Tue, 10/05/2011 - 11:06 E-book sales could exceed 8% of trade publishers' sales in 2011, and could reach 15% next year, Random House UK's deputy chairman Ian Hudson told delegates at the World e-Reading Congress this morning (10th May). Hudson also... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital sales
#trade publishers
#enhanced ebook
#sit back
Written By: Charlotte Williams Publication Date: Mon, 09/05/2011 - 08:51 Random House is publishing its first "instant ebook exclusive" with William Heinemann's rapid response to the death of Al Qaeda leader Osama Bin Laden. Beyond Bin Laden: The Future of Terror will be published tomorrow... Continue reading at The Bookseller
[ The Bookseller | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#william heinemann
#bin laden
#audio download
#canada rights
#random house