Despite recent stories about the popularity of BookTok, Neilsen’s survey found more of those aged between 14-25 searched YouTube for new reads YouTube trumps TikTok as the most popular online platform for young people to discover new books, according to a report by Nielsen BookData.Nielsen, which provides data for the Bookseller’s UK Bestsellers chart, conducted a survey in November 2022 that revealed 34% of people aged between 14 and 25 find new reads using the video platform YouTube. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2023-08-07 14:48:11 UTC ]