According to Refinery29, differentiation has been a guiding principle since it launched in 2005, initially as a showcase for independent fashion vendors in Brooklyn. Now as it expands more aggressively into Europe -- it opened up its U.K. operations late last year and is currently eyeing Germany -- the publisher discusses what works. A full 70 percent of its audience is being reached on platforms like Facebook and Snapchat, but with video views booming, the publisher remains optimistic. “The premise has always been ‘don’t be everything for everyone',” said Philippe von Borries co-founder and co-CEO. The post Refinery29’s Philippe von Borries: ‘The era of broad, indiscriminate scale is over’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-04-13 00:00:00 UTC ]