Quartz' about-face on programmatic ads has big implications for digital publishing

Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-05-09 00:00:00 UTC ]
News tagged with: #digital publishing #vox media #nbc universal

Other Publishing stories related to: 'Quartz' about-face on programmatic ads has big implications for digital publishing'


B&N Waits for the Digital Payoff

Although Barnes & Noble lost $74 million in the fiscal year ended April 30 and BN.com had negative EBITDA (earnings before interest, taxes, depreciation, and amortization) of $204.6 million, executives said they remain confident that the company's online/digital arm is on track to become a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #remain confident


Zinio Partners with Recorded Books for Digital Mags in Libraries

Zinio announced today its partnership with Recorded Books, making thousands of digital magazines accessible in public libraries throughout the US, Canada, Australia and UK. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #recorded books


Random House revives romance imprint as digital exclusive

Written By: Bookseller Staff Publication Date: Thu, 23/06/2011 - 07:15 Random House is to revive its 1980 romance imprint Loveswept as a digital-exclusive list. The ebooks will be published in a trans-Atlantic partnership with Transworld in the UK. The development follows the strong growth of... Continue reading at The Bookseller

[ The Bookseller | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital exclusive #strong growth #romance titles #digital realm


Cox dubs agents who publish "foxes in hen house"

Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 09:31 Literary agents who publish their clients' work were likened to foxes raiding the hen house at the Publishers Launch London conference held in London yesterday (Tuesday). Peter Cox, agent and founder of the agency Redhammer,... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peter cox #richard mollet #publishers association #working harder #digital rights


J K Rowling prepares to take Harry Potter digital with Pottermore

Written By: Philip Jones Publication Date: Thu, 23/06/2011 - 07:30 E-book versions of the seven Harry Potter novels are likely to move a step closer today with the launch of an immersive website based on the Harry Potter universe. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this |


Digital makes territorial rights "obsolete", claims Charkin

Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 16:00 Territorial rights are "obsolete", and contribute to the erosion of publishers' margins, but publishing remains an "intimate" business that would not be improved if local nuances are not respected, delegates at Publishers... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this |


Vintage Publishing launches Nigella ebooks

Written By: Charlotte Williams Publication Date: Thu, 23/06/2011 - 07:26 Vintage Publishing has released the first ebooks from Nigella Lawson, with her Kitchen and Nigella Express books now available in digital format. Lawson's Nigella Quick Collection app has also been updated with 30... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nigella lawson #digital format


Ladybird to publish Hello Kitty

Written By: Charlotte Williams Publication Date: Tue, 21/06/2011 - 08:00 Ladybird is to publish a range of Hello Kitty pre-school titles, having acquired UK rights from Fluid World, UK agent for Hello Kitty brand owner Sanrio. Ladybird will publish a range of formats for 0-3-year-olds,... Continue reading at The Bookseller

[ The Bookseller | 2011-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fluid world


Digital surge fails to affect B&N bottom line

Written By: Graeme Neill Publication Date: Tue, 21/06/2011 - 15:49 Barnes & Noble has announced a full year loss of $74m (£45.6m), despite a surge in digital sales lead by its Nook ebook reader helping it to report an all-time high in yearly sales of $7bn (£4.3bn). read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #all-time high


Editors "need digital vision" for their books

Written By: Philip Jones Publication Date: Tue, 21/06/2011 - 11:46 Editors need to have a "vision" of how the content can be used beyond the traditional book, otherwise they risk losing control of the book to the "digital department", Publishers Launch London heard today. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-21 00:00:00 UTC ]
More news stories like this |


Self-published author hits one million Kindle sales

Written By: Lisa Campbell Publication Date: Mon, 20/06/2011 - 14:31 John Locke has become the first self-published author to sell more than one million ebooks through Amazon. The author used Amazon's Kindle Direct Publishing platform to publish and sell his titles. He joins Stieg Larsson,... Continue reading at The Bookseller

[ The Bookseller | 2011-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published author #million ebooks #james patterson #nora roberts #charlaine harris #lee child #suzanne collins #michael connelly


What Amazon Must Do to Save Kindle Direct Publishing

As awesome as Kindle Direct Publishing is, it will be crushed by spam if Amazon doesn't take some action to control the amount of junk titles being dumped on it. Continue reading at PC World

[ PC World | 2011-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon doesn


Global publishing back on front foot

Written By: Philip Jones Publication Date: Fri, 17/06/2011 - 14:40 The world's largest pub­lishers have begun growing again after weathering the global recession over the past three years, with ­Pearson once again emerging as top dog. According to the annual ranking of global pub­lishing... Continue reading at The Bookseller

[ The Bookseller | 2011-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest publishers #global recession #annual ranking #livres hebdo #publishing revenues #total revenues


Century to publish Skinner's Times columns

Written By: Charlotte Williams Publication Date: Fri, 17/06/2011 - 10:52 Century has acquired world rights to a book by comedian Frank Skinner, set to feature columns selected from those he has published in the Times newspaper in the past two years, plus some fresh and previously unseen... Continue reading at The Bookseller

[ The Bookseller | 2011-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #times newspaper #avalon management


Prevention Magazine Grows a Digital Network

Prevention magazine's new digital advertising network of niche health sites, dubbed the Healthy Living Group, is now in full swing since its May launch, with about 12 million monthly unique visiting the 35 sites in the network. The digital network is also now ranked 11th in the health category,... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital network #prevention magazine #full swing


AAA will not expel agents turned publishers

Written By: Philip Jones Publication Date: Thu, 16/06/2011 - 11:39 The Association of Authors Agents will not expel those agents who have begun publishing their clients' work, after a meeting of agents held last night came to the view that it was not a conflict of interest. The issue was... Continue reading at The Bookseller

[ The Bookseller | 2011-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors agents #publishing imprints


Ladybird to publish Peter Andre

Written By: Charlotte Williams Publication Date: Tue, 14/06/2011 - 15:12 Ladybird Books is to publish a series of pre-school children's books in collaboration with singer and TV star Peter Andre. Publishing director Eric Huang, who bought world English language rights, excluding North America,... Continue reading at The Bookseller

[ The Bookseller | 2011-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pre-school children


Condé Nast's digital business edges closer to profit

CondeNet UK, the digital business of magazine publisher Condé Nast UK, edged closer to profitability in 2010, reducing its losses to £180,528, according to its latest financial results. Continue reading at Media Week

[ Media Week | 2011-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business


Sheema Mookherjee appointed LP India publisher

Written By: Charlotte Williams Publication Date: Tue, 14/06/2011 - 15:10 Lonely Planet has appointed Sheema Mookherjee as publisher for its Indian publishing arm. Mookerherjee's most recent role was looking after HarperCollins India's non-fiction and reference lists, and she started work at... Continue reading at The Bookseller

[ The Bookseller | 2011-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins india #lonely planet


Distribution: WS Publishing Moves to Perseus

WS Publishing Group, formerly known as Wedding Solutions Publishing, is moving to Perseus Distribution for sales and distribution in the U.S. and Canada as of July 1. Best known for its wedding planning and wedding related books, WS Publishing also publishes in the categories of baby and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-13 00:00:00 UTC ]
More news stories like this |