Financial results released by three major trade publishers within the last 10 days reflect the challenges publishers are facing in a market that is seeing little, if any, top-line growth. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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The recent New Delhi World Book Fair highlights the challenges and opportunities in India's massive book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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Ahead of The Markets: Global Publishing Summit in 2016, we want to hear from you: which publishing markets are you most excited to explore this year? The post Survey: Which Publishing Markets Do You Want to Explore in 2016? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-14 00:00:00 UTC ]
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Intellogo Founder and CEO Neil Balthaser examines the challenge of discoverability and provides a solution for the flood of content on self-publishing platforms. The post Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
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Publishers are trying different marketing techniques to differentiate their audiobooks in a crowded market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins' Jim Hanas. The post The Persistence of Email Marketing for Book Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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Made in Me's Eric Huang, one of the speakers at PW's forthcoming Global Kids Connect Conference, talked to us about how the marketing of children's books is evolving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-04 00:00:00 UTC ]
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Ai Weiwei, the Chinese artist and noted free speech activist, is writing his memoirs that will be published in 2017 by Crown, the publisher announced this week. The book will be published in multiple countries in print, audio and digital formats and is expected to cover the artist's life,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-15 00:00:00 UTC ]
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The Markets Global Publishing Summit at the Frankfurt Book Fair is a platform where publishers can do business with international experts from seven markets. The post 7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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With competition for bookstore shelf space as fierce as ever and the Inspire Book Fair gone for good, publishers are looking for new ways to reach potential readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Last week, Publishing Perspectives hosted a Twitter chat with Holger Volland on the Frankfurt Book Fair's new event, The Markets: Global Publishing Summit The post “The Markets will be the UN for Publishing,” A Chat with Holger Volland appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
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Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at Digiday
[ Digiday | 2015-06-01 00:00:00 UTC ]
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Publishers have been upbeat at the 41st Buenos Aires International Book Fair, which concludes today (11th May), highlighting strong sales in the Argentine market of adventure, fantasy and self-help books. They told The Bookseller that they planned to focus on these genres as they sign new talent. Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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The Publishers Association released statistics about the UK book publishing industry that show a stable market and increased digital and export sales. The post Latest UK Book Publishing Statistics Show Stable Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-08 00:00:00 UTC ]
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The U.S. manga market is growing again and publishers are turning to related products--from prose tie-ins and games to accessories and apparel--to reel in even more consumers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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The Frankfurt Book Fair and Publishing Perspectives are launching a new , international publishing conference called The Markets: Global Publishing Summit The post Introducing The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
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This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-13 00:00:00 UTC ]
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Publishing Perspectives is looking for great stories on the Spanish-language and Arabic book publishing markets. Have you got one to tell? Let us know. The post PP Call for Stories: Spanish and Arabic Publishing Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-12 00:00:00 UTC ]
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Publishers are falling in love with WhatsApp, which is driving big traffic and engagement numbers. The challenge: retrofitting a platform meant for small-scale commutations into a platform that facilitates widespread dissemination has proven tedious. Still, WhatsApp is an attractive platform for... Continue reading at Digiday
[ Digiday | 2015-03-02 00:00:00 UTC ]
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A tug of war between Google and German publishers over how online news content is displayed in search results has ended in surrender (for now) for the publishers — who have grudgingly agreed the search giant can display snippets of their co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
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