Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-05-25 00:00:00 UTC ]
News tagged with: #ad policy #paid media #news publishers

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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital media

Avon to publish Goodwin's 'heart-stopping' debut in two-book deal

Avon Books has acquired Sarah Goodwin's debut Stranded, plus one more untitled novel.   Continue reading at The Bookseller

[ The Bookseller | 2021-06-25 00:42:01 UTC ]
More news stories like this | News stories tagged with: #avon books #publish goodwin

New US Political Publisher, All Season Press, Announces Opening

Publishers formerly with Hachette and Simon & Schuster open politically conservative All Seasons Press 'to take head-on the cancel culture' decried by Trump's advocates. The post New US Political Publisher, All Season Press, Announces Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-16 19:43:39 UTC ]
More news stories like this | News stories tagged with: #seasons press #cancel culture #hachette

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers

Dr. Seuss Enterprises will stop publishing these 6 books due to racist imagery

‘Ceasing sales of these books is only part of our commitment and our broader plan to ensure Dr. Seuss Enterprises’ catalog represents and supports all communities and families.’ Six Dr. Seuss books are being pulled from publication, the organization who manages the late author’s legacy accounted... Continue reading at Fast Company

[ Fast Company | 2021-03-02 08:06:15 UTC ]
More news stories like this | News stories tagged with: #seuss books #seuss enterprises #stop publishing #racist imagery #late author #dr. seuss

Australia's standoff with Facebook has lessons for Canada, publisher says

Newly passed legislation in Australia forces Google and Facebook to pay for news, and Canada can learn from it, according to a Canadian publisher and an Australian media professor. Continue reading at CBC

[ CBC | 2021-02-25 20:47:52 UTC ]
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West Virginia newspaper publisher sues Google, Facebook

A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News

[ ABC News | 2021-01-29 23:10:00 UTC ]
More news stories like this | News stories tagged with: #antitrust suit #news publisher

‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers

As Political Divide Widens, Will Big Houses Rethink Conservative Publishing?

In the wake of the events of January 6, will the Big Five think twice about publishing conservative authors? Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
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Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing

Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing

Sharmaine Lovegrove: ‘You must spend a year in a bookshop before you get a job in publishing’

Seeing unexpected pairings of readers and books quickly dispels the idea of who reads what• Time to reset: more brilliant ideas to remake the worldI have a party trick. If you name three books you like and two you hate, I can write you a reading list of 10 books you will love.I’ve gained this... Continue reading at The Guardian

[ The Guardian | 2020-08-15 10:00:40 UTC ]
More news stories like this | News stories tagged with: #ve run #publishing industry #sharmaine lovegrove #brilliant ideas #ve worked #bookshop

J.K. Rowling and the political poster: Edinburgh advertisement removed

A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
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The prescient politics and policies of Jerry Brown

Jim Newton’s biography argues that the California governor was on the cutting edge. Continue reading at The Washington Post

[ The Washington Post | 2020-07-10 12:00:00 UTC ]
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B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | News stories tagged with: #ip addresses #article pages #ad revenue #demand-side platform #held accountable #bad actors #publishing industry

Publishing ‘treats pay like a dirty word’, say industry staffers

Publishing staffers have spoken out on low pay and poor transparency on salaries in the industry.   Continue reading at The Bookseller

[ The Bookseller | 2020-06-17 02:56:57 UTC ]
More news stories like this | News stories tagged with: #dirty word #low pay

‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #big fish #digital publishers

Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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Woody Allen memoir published in US after protest stops first attempt

The controversial film director’s autobiography Apropos of Nothing had been dropped by its original publisher Woody Allen’s memoir, dropped by its original publisher after widespread criticism, has found a new home.The 400-page book, still called Apropos of Nothing, was released on Monday by... Continue reading at The Guardian

[ The Guardian | 2020-03-23 15:19:32 UTC ]
More news stories like this | News stories tagged with: #original publisher #widespread criticism #arcade publishing #woody allen #memoir