Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine," said Melanie Altarescu, head of strategic initiatives at Wired, which is owned by Conde Nast. "Now we create it so that lives in so many different places, including our website, magazine and social channels as well as the client's social channels and website.""The last layer, which is the new part, is they want the content to also live on the influencer's channel," she added. "The first place these pictures ever appeared was on their feeds." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
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Bloomsbury has completed the purchase of creative publishers Applied Visual Arts Publishing (AVA... Continue reading at The Bookseller
[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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Education publishers have given mixed reactions to news leaked last week (20th June) that... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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News Corp. board backs splitting company's entertainment and publishing businesses Continue reading at MarketWatch.com
[ MarketWatch.com | 2012-06-28 00:00:00 UTC ]
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#publishing businesses
The chiefs of Europe's publishing houses will meet today (26th June) in Brussels at a round-... Continue reading at The Bookseller
[ The Bookseller | 2012-06-26 00:00:00 UTC ]
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Carlton Publishing Group arts imprint Goodman, which launched in 2009 and is headed by chairman... Continue reading at The Bookseller
[ The Bookseller | 2012-06-25 00:00:00 UTC ]
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Publishers should engage more with consumers by exposing the publishing process, delegates at the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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Social network Anobii is the new title sponsor of the Edinburgh International Book Festival's... Continue reading at The Bookseller
[ The Bookseller | 2012-06-21 00:00:00 UTC ]
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Author Susan Hill has been awarded a CBE for services to literature in the Queen's Birthday... Continue reading at The Bookseller
[ The Bookseller | 2012-06-18 00:00:00 UTC ]
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Simon Trewin has been made head of the WME UK literary division, taking over the role vacated by... Continue reading at The Bookseller
[ The Bookseller | 2012-06-18 00:00:00 UTC ]
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Thirteen novels, including "The Good Earth,'' which won the Pulitzer Prize in 1932, will be published in ebook format by Open Road Integrated Media. Continue reading at The New York Times
[ The New York Times | 2012-06-18 00:00:00 UTC ]
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Erotica is continuing to steam-up acquisition meetings, with 19th July a potential sweet spot as... Continue reading at The Bookseller
[ The Bookseller | 2012-06-15 00:00:00 UTC ]
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After posting significant gains in 2011, the 16 publishers highlighted in PW’s annual Twitter snapshot all continued growing in 2012, showing that the book activity on the social media platform is still increasing substantially. All told, the total number of Twitter followers across all 16... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
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HarperCollins has set up a global publishing programme, HarperCollins 360, which aims to make... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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Publishers are confident that the draft Primary National Curriculum Programmes, released earlier... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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AA Publishing has frozen commissions for new overseas travel guides, and will work with more... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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As the Association of American University Presses prepares to celebrate a milestone 75th birthday at its upcoming annual conference in Chicago, June 18–20, university press leaders are sure to have a long list of birthday wishes. Even the AAUP’s own conference description refuses to soft-pedal... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-11 00:00:00 UTC ]
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Google and French publishers and authors have officially ended six years of legal wrangles with... Continue reading at The Bookseller
[ The Bookseller | 2012-06-11 00:00:00 UTC ]
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Google has struck a deal with two French organizations representing authors and book publishers, ending years of litigation. Continue reading at PC World
[ PC World | 2012-06-11 00:00:00 UTC ]
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Google Inc.'s effort to digitize the world's books inched forward Monday, as the search giant said it had struck deals with French authors and publishers that end six years of litigation and open the way to sell out-of-print French books online. Continue reading at AllThingsD
[ AllThingsD | 2012-06-11 00:00:00 UTC ]
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Though results aren't what they used to be, sales still spiked for the first pick. Continue reading at Crains New York
[ Crains New York | 2012-06-10 00:00:00 UTC ]
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#good news