Publishers Haven’t Fully Embraced Data, and It’s Deterring Potential Audiences

According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off upstarts. Publishers are being pinched, and they must optimize... Continue reading at 'AdWeek'

[ AdWeek | 2018-09-20 00:00:00 UTC ]
News tagged with: #audience data #ad dollars

Other Publishing stories related to: 'Publishers Haven’t Fully Embraced Data, and It’s Deterring Potential Audiences'

Jackie Collins enters digital self-publishing

Jackie Collins is going into self-publishing, with plans to release an ebook version of The... Continue reading at The Bookseller

[ The Bookseller | 2012-02-29 00:00:00 UTC ]
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Hannah Westland new Serpent's Tail publisher

Serpent's Tail has appointed Hannah Westland, previously an agent at Rogers, Coleridge &... Continue reading at The Bookseller

[ The Bookseller | 2012-02-28 00:00:00 UTC ]
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GateHouse Media to use SAXOTECH to Manage Print and Digital Content Across Publishing Platforms

Tampa, Fla. — February 28, 2012 — SAXOTECH, a leader in content management, circulation and advertising technology, today announced GateHouse Media, Inc. (GateHouse Media) has selected the SAXOTECH Mediaware Center and SAXOTECH On ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-28 00:00:00 UTC ]
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Exclusive Reseller Agreement Between Newspaper Data Exchange and The Audit Bureau of Circulations

CHESTERFIELD, MO, February 22, 2012 – Newspaper Data Exchange (NDX), innovators in media data aggregation in the publishing industry, will now have an exclusive license to enroll new affiliate members for the Audit Bureau of Circulations (A ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
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Specialist publishers pile into e-first titles

Specialist publishers are expanding their digital strategies, with Wiley, Aurum, Icon and Lonely... Continue reading at The Bookseller

[ The Bookseller | 2012-02-27 00:00:00 UTC ]
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Adobe Technology Powering Massive Growth in Digital Publishing

BARCELONA, Spain--(EON: Enhanced Online News)--At Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) today announced that more than 16 million digital publications were powered by Adobe® Digital Publishing Suite across tablets o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
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Little, Brown to publish J K Rowling's first adult novel

Little, Brown is publish J K Rowling’s first novel for adults worldwide in the English... Continue reading at The Bookseller

[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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Real-Time Advertising Bidding Offers Publisher Control

As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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UK publishers' "concern" over Amazon ebook removals

UK publishers have expressed concern Amazon’s use of “power” to remove the e-... Continue reading at The Bookseller

[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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Academic publishing facing "unprecedented challenges"

Academic bookselling is experiencing “unprecedented challenges” with the rise of... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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iMedia Revenue Ltd. Provides Newspaper Publishers With Forum For Online Business Opportunities

Research Triangle, NC –February 21, 2012 – iMedia Revenue Ltd., a company dedicated to delivering the latest advanced editorial and advertising solutions to local newspaper agencies, today announced the launch of a BloggingWriters ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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Rankin tells Orion: 'Authors need publishers'

Author Ian Rankin stressed that authors "really need publishers", especially "as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Self-published authors’ market share surges

As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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Are Teens Embracing E-books?

A recent PubTrak survey from R.R. Bowker indicated that teens remain reluctant when it comes to ebooks. Accustomed to social media, they find that electronic stories have “too many restrictions,” according to the report. But many industry players—agents, booksellers, publishers, and authors—are... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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Publishers need to expand digital backlist, says Bilbary founder

Publishers need to place a greater emphasis in getting their backlist titles published digitally... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Lupton hails self-published authors, wins Nielsen Gold

Bestselling author Rosamund Lupton has hailed self-published authors at an event to mark half a... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Sweeney new Windmill publishing director

Cornerstone has promoted Stephanie Sweeney to Windmill publishing director, effective immediately... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Path Isn't Only App to Upload, Store Address Book Data

Facebook, Twitter, Instagram, Foursquare and Yelp upload names, e-mail addresses and phone numbers, sometimes without explicit permission. Continue reading at PC World

[ PC World | 2012-02-15 00:00:00 UTC ]
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International publisher alliance shuts down piracy site

An international alliance of publishers, including Cambridge University Press, Elsevier and... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Inkling Introduces Cloud-based Publishing Tool

Inkling has a new tool for publishing complex ebooks, ideal for educational publishers seeking more than what iBooks Author allows. Continue reading at PC World

[ PC World | 2012-02-15 00:00:00 UTC ]
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