Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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#marketing team
#open road
Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York
[ Crains New York | 2012-04-26 00:00:00 UTC ]
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#gaining momentum
#ad revenue
#magazine industry
In 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, and e-deliverables, and conversations revolved around print- vs. content-centric work flow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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#content services
E-textbook rental specialist Coursesmart is considering expanding its offer to trade titles, the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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#trade books
#trade titles
Digital migration has taken off in the UK and US, but not in other countries to any significant... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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#lbf told
Pottermore, the website experience based on the seven Harry Potter books, opened this morning,... Continue reading at The Bookseller
[ The Bookseller | 2012-04-14 00:00:00 UTC ]
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Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
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#yale publishing
A London book market founded by independent booksellers is to launch in Hackney, selling new and... Continue reading at The Bookseller
[ The Bookseller | 2012-04-05 00:00:00 UTC ]
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#fight back
#independent booksellers
One in five American adults read an electronic book in the last year, as gift-giving sped the shift away from the printed page, a Pew Research Center survey showed on Wednesday. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-04-05 00:00:00 UTC ]
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#survey finds
#electronic book
#printed page
Newspapers have until 4 May to submit an entry to the World Young Reader Prizes, the annual awards from the World Association of Newspapers and News Publishers (WAN-IFRA) that recognize success in engaging the young. The awards in five categories - E ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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#annual awards
#world association
Barrington Stoke is the latest publisher to enter the early reader market. Its new series,... Continue reading at The Bookseller
[ The Bookseller | 2012-03-22 00:00:00 UTC ]
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#barrington stoke
#latest publisher
An advisory body to the French prime minister has predicted that ebooks are about to shake up... Continue reading at The Bookseller
[ The Bookseller | 2012-03-22 00:00:00 UTC ]
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#major change
E-bookseller Kobo plans to grow device sales in the UK with a strong marketing push towards the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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After lengthy beta testing, the Harry Potter website Pottermore will be open to the public starting in early April. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-09 00:00:00 UTC ]
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#early april
Chalke Valley History Festival is to return in 2012 with a five-fold expanded programme and... Continue reading at The Bookseller
[ The Bookseller | 2012-02-28 00:00:00 UTC ]
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Children's publisher Bonnier is planning to expand into India, with its trading operation in... Continue reading at The Bookseller
[ The Bookseller | 2012-02-27 00:00:00 UTC ]
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For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller
[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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#rapid growth
Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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#custom content
As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller
[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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#self-published authors
#self-published writers
Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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#office walls