Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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STEAM Marketing Snapshot

We asked kids’ publishers for notes on their successful marketing strategies in the STEM/STEAM space. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Circana BookScan: US Print’s January-June Print Market

The January-through-June report from Circana BookScan for the States comes with observations on declines in middle-grade print sales. The post Circana BookScan: US Print’s January-June Print Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-29 18:17:44 UTC ]
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HarperAlley Expands into Adult Graphic Novels, Manga, and Manhwa

The graphic novel imprint at HarperCollins, which launched in 2020 with a focus on the children's market, will expand into the adult graphic novel, manga, and manhwa spaces. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-23 04:00:00 UTC ]
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Sourcebooks Building In-House Sales Team, Taps Payne to Direct

Sourcebooks is expanding its reach into the indie bookseller sales channel by replacing commission reps with an in-house sales team. The Chicagoland-based publisher has poached Courtney Payne from Chronicle Books to lead the team as director of indie retail sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-23 04:00:00 UTC ]
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UAE: Registration Opens for the 2024 Sharjah Publishers Conference

The 14th Sharjah Publishers Conference opens its registration for November's staging ahead of Sharjah's International Book Fair. The post UAE: Registration Opens for the 2024 Sharjah Publishers Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-18 12:31:13 UTC ]
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Sharjah’s 2024 Publishers Conference Opens for Registration

The 14th Sharjah Publishers Conference opens its registration for November's staging ahead of Sharjah's International Book Fair. The post Sharjah’s 2024 Publishers Conference Opens for Registration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-15 23:09:08 UTC ]
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Abrams Marketing Reorg Puts More Emphasis on Data

Abrams VP of marketing Kim Lauber oversaw the restructuring of the publisher's marketing group, which now includes two units designed to make Abrams marketing more agile, proactive, and data driven. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-11 04:00:00 UTC ]
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23rd Street Books Hits the Road at Macmillan

The grown-up sister imprint of Macmillan’s eclectic graphic novel powerhouse, First Second Books, will launch next year with graphic novels from Gene Luen Yang, Damon Wayans Jr., Saul Williams, Ben Hatke, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-10 04:00:00 UTC ]
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ALA 2024 Opens with Applause, Determination, and Trevor Noah

The American Library Association's meeting started with a keynote from the former host of 'The Daily Show' and a fierce stand for the right to read. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-01 04:00:00 UTC ]
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Baker & Taylor Expands collectionHQ into Academic Libraries

In its announcement, the company said cHQacademic will “harness the same technology” used by public librarians “to help academic library professionals make informed, efficient decisions about their collections and enhance the student experience.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-27 04:00:00 UTC ]
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S&S Names Wibke Grutjen Global Chief of Marketing and Communications

Wibke Grutjen moves from Hachette Book Group to Simon & Schuster in early August to lead S&S' marketing and communications teams. The post S&S Names Wibke Grutjen Global Chief of Marketing and Communications appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-26 21:24:22 UTC ]
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Black Garnet Books in St. Paul Goes on the Market

Dionne Sims, who opened Black Garnet Books in St. Paul, Minn., to sell books by BIPOC authors in response to the 2020 murder of George Floyd in Minneapolis, is selling the store to return to school and focus on writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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Christian Indie Publishers' Faith in Marketing

A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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Viz Originals Expands into One-Shot Manga

Viz Media will expand its Viz Originals initiative to include Viz Originals One-Shots, "bite-size original manga stories created locally by debut and up-and-coming creators," and has tapped former 'Weekly Shōnen Jump' editor-in-chief Hisashi Sasaki to lead the program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-12 04:00:00 UTC ]
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Penguin Random House Will Expand its Indiana Warehouse

The publisher has reached an agreement with officials in Crawfordsville, Ind., to expand the size of its distribution facility located in the city by 650,000 sq. ft. As part of the agreement, PRH will receive $5.6 million in tax incentives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-11 04:00:00 UTC ]
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Authors drive boom in US marketing demand as they seek help to plug books

Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian

[ The Guardian | 2024-06-07 11:30:48 UTC ]
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Free Children’s Bookstore Opens in Pittsburgh

B Is for Books allows kids and families to browse, read, and select up to three books to take home. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
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Tech news site Gizmodo sold for third time in 8 years as European publisher Keleops looks to expand

Longtime technology news and review site Gizmodo has been sold for the third time in the past eight years Continue reading at ABC News

[ ABC News | 2024-06-04 20:54:20 UTC ]
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Maria Shriver’s Open Field Imprint Broadens Its Horizons

Penguin Life imprint the Open Field, founded by journalist Maria Shriver with a focus on wellness and inspiration, will now publish 10 books per year Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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