Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience within a household. While most CTV ad targeting happens at the household level,... Continue reading at 'AdWeek'

[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Virginia Newspaper Ad Bills OK'd by House, Head to Senate

RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #industry mdash

Lupton hails self-published authors, wins Nielsen Gold

Bestselling author Rosamund Lupton has hailed self-published authors at an event to mark half a... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Inkling Introduces Cloud-based Publishing Tool

Inkling has a new tool for publishing complex ebooks, ideal for educational publishers seeking more than what iBooks Author allows. Continue reading at PC World

[ PC World | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks author

GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #gfk mri

US Online Ad Spending to Top Print by $5.7 Billion in 2012

U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content creators

31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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New Pan Mac site targets direct-to-consumer

Pan Macmillan has launched a new website at www.panmacmillan.com with the infrastructure to... Continue reading at The Bookseller

[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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Foyles aims to maintain growth 'momentum'

Foyles has said that it aims to "keep up the momentum" of business growth in 2012... Continue reading at The Bookseller

[ The Bookseller | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business growth

Great sales for Dickens after TV boost

Sales of Charles Dickens' Great Expectations have rocketed thanks to the BBC's lavish... Continue reading at The Bookseller

[ The Bookseller | 2012-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charles dickens #tv boost #great expectations

Watson joins 10 'unputdownables' for TV Book Club

"The TV Book Club" returns to More4 on Sunday 29th January with author S J Watson's... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Watson joins 10 'unputownables' for TV Book Club

"The TV Book Club" returns to More4 on Sunday 29th January with author S J Watson's... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Condé Nast Partners with AdMeld in Private Digital Ad Exchange

In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condé’s entire digital portfolio was available at the time of the exchange’s launch. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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WBN aims for international expansion

World Book Night founder Jamie Byng has said there is a "very good chance" the book... Continue reading at The Bookseller

[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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Bonnier Corp. Buys Four Hunting Expos from Target Communications

Bonnier Corporation, publisher of magazines including Field & Stream and Outdoor Life, has purchased four hunting expos from Mequon, Wisconsin-based Target Communications for an undisclosed sum. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier corp #bonnier corporation

World Book Night 2012 to target prisons and hospitals

Half of the one million books to be given away on the next World Book Night on April 23rd 2012... Continue reading at The Bookseller

[ The Bookseller | 2011-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #million books

LSSI 'revises UK targets'

American library management firm LSSI has retreated from its target of managing 15% of UK public... Continue reading at The Bookseller

[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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Scholastic targets younger market

Scholastic UK is building its younger fiction in order to replicate its strength in the Young... Continue reading at The Bookseller

[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers #martini media

Google+ Pages to Test Third-Party Social Media Tools

A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companies—HooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitrue—will be able to offer... Continue reading at AdWeek

[ AdWeek | 2011-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek #social platforms #industry observers #user engagement #michael lazerow

'Adweek' Launches Self-Serve Ad Platform

Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek

[ AdWeek | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #speak directly #great tool #decision makers #generate revenue #online publishers