Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV platform in the measurement company's bid to get to... Continue reading at 'AdWeek'

[ AdWeek | 2020-10-14 10:00:00 UTC ]
News tagged with: #beta testing #measurement company #nielsen

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6 Tips for Boosting Newsletter Open Rates

For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online traffic #publishing business


Man Booker sales boost, but down on 2011

Sales of the six novels in contention for the Man Booker Prize trebled week-on-week following the... Continue reading at The Bookseller

[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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Back to school boost for booksellers

Book sales jumped by more than £1m last week as sales of academic titles helped to offset... Continue reading at The Bookseller

[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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Closer Look At Amazon’s New Kindle Serials: Part Dickens, Part TV

When a slide showing eight book covers popped up in Jeff Bezos’s presentation on Thursday, Jennifer 8. Lee--who was following along on a live blog from New York City--gasped. The books are part of Amazon’s new Kindle Serials format, and she published three of them: Hacker Mom, The Many Lives of... Continue reading at Fast Company

[ Fast Company | 2012-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kickstarter campaign #advisory committee #reader feedback #getty images #sponsored content


New stock focus boosts HMV book sales

HMV has seen a 16% rise in book sales year on year after refocusing its core offer back onto... Continue reading at The Bookseller

[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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Hodder acquires Misfits tie-in

Hodder & Stoughton has acquired the first official book tying in to E4 series "Misfits... Continue reading at The Bookseller

[ The Bookseller | 2012-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton


ICM Partners Turns Books into Film and TV

Bestselling authors Cormac McCarthy, Walter Isaacson, the late Nora Ephron, and Jennifer Egan are among the many authors represented by ICM Partners, whose book sales are boosted by the adaptation of their work to film and television, all under the watchful eyes of agents Ron Bernstein, Josie... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #management buyout #literary agencies


Big boost for sports books

Retailers say sport could play a major part in the Christmas market, as publishers hasten to sign... Continue reading at The Bookseller

[ The Bookseller | 2012-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big boost #sports books #major part #christmas market #publishers hasten


Olympic boost for sports books

Retailers say sport could play a major part in the Christmas market, as publishers hasten to sign... Continue reading at The Bookseller

[ The Bookseller | 2012-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #olympic boost #sports books #major part #christmas market #publishers hasten


Fifty Shades boosts US sales

The US book business is starting to reap the benefit of strong sales of the Fifty Shades of Grey... Continue reading at The Bookseller

[ The Bookseller | 2012-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong sales #book business #fifty shades


EU-Japan deal may cut red tape, boost IP protection

European publishers are looking into the opportunities a free trade agreement between the... Continue reading at The Bookseller

[ The Bookseller | 2012-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers


Coco de Mer tie-up for erotic memoir

Michael Joseph is partnering with erotic boutique Coco de Mer for the launch party of the... Continue reading at The Bookseller

[ The Bookseller | 2012-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #erotic memoir #michael joseph #launch party


Random House US launches TV division

Random House US has launched a television division, formed in partnership with fellow Bertelsmann... Continue reading at The Bookseller

[ The Bookseller | 2012-07-26 00:00:00 UTC ]
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Jubilee boost to sales short-lived, says BRC

June saw UK retail sales rising 1.4% year-on-year on a like-for-like basis, with sales up 3.5% on... Continue reading at The Bookseller

[ The Bookseller | 2012-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #4% year-on-year


Self-publishing boosts US print output

New figures suggest that recent growth in the self-publishing market has led to the first... Continue reading at The Bookseller

[ The Bookseller | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent growth


Events Boost UBM’s First Quarter Profit 25.8 Percent

UBM plc reports a 25.8 percent increase in operating profit for the first quarter 2012 and an 11.1 percent increase in total revenue, according to unaudited results released today. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #operating profit #total revenue


Olympics to bring £16m books boost

The book market could receive an Olympic boost of around £16m if bookshops decide to take... Continue reading at The Bookseller

[ The Bookseller | 2012-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #olympic boost


Elle boosts magazine subscriptions with Twitter

Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter. Continue reading at Media Week

[ Media Week | 2012-03-30 00:00:00 UTC ]
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Not Just for Kids: 'The False Prince' by Jennifer A. Nielsen

In the first book in the 'Ascendance Trilogy,' a medieval con man trains orphan boys to impersonate a missing prince.The False Prince Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-25 00:00:00 UTC ]
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