Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV platform in the measurement company's bid to get to... Continue reading at 'AdWeek'

[ AdWeek | 2020-10-14 10:00:00 UTC ]
News tagged with: #beta testing #measurement company #nielsen

Other Publishing stories related to: 'Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up'


Trade supports Harris on TV books

There has been an outpouring of support in the trade for Robert Harris's public call for a dedicated BBC TV books programme. Continue reading at The Bookseller

[ The Bookseller | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert harris #public call


Veteran journalist launches 'constituency TV' in London borough

John Dale believes he has invented new television format ahead of the general electionJohn Dale, former national newspaper investigative reporter and magazine editor, believes he has invented - or stumbled across - a new television format: constituency TV.Dale launched a Facebook page and a... Continue reading at The Guardian

[ The Guardian | 2015-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london borough #magazine editor


The Miniaturist to be made into TV series

TV rights to Jessie Burton’s bestselling novel The Miniaturist (Picador) have been optioned by the company behind the adaptation of Hilary Mantel’s Wolf Hall. London-based Company Pictures optioned the TV rights in a deal negotiated by Rich Green at ICM Partners on behalf of Juliet Mushens at... Continue reading at The Bookseller

[ The Bookseller | 2015-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hilary mantel #wolf hall #deal negotiated #rich green #icm partners #juliet mushens #agency group


New Year's resolutions boost from Yellow Kite

Hodder & Stoughton's personal development  imprint Yellow Kite is to host a two-day online festival to help people stay on track with their New Year’s resolutions. This is the Year, which takes place this Thursday 22nd and Friday 23rd January, will help “transform your body and mind, get... Continue reading at The Bookseller

[ The Bookseller | 2015-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yellow kite #hodder stoughton #takes place


US fantasy TV series to be shot in Auckland

A US fantasy television series based on books by top-selling American author Terry Brooks is to be shot in West Auckland. Continue reading at Stuff

[ Stuff | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #west auckland


Strong December boosts high street

High street chain retailers have been buoyed by successful December trading, The Bookseller can report. Blackwell’s saw a like-for-like sales increase of 3.38% excluding its London Charing Cross Road store, which closed in June. Across its promotion and Christmas catalogue titles, sales were... Continue reading at The Bookseller

[ The Bookseller | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales increase #online sales #david prescott


Parragon Books restructure boosts profits to £19m

Parragon Books has posted an operating profit of £19.4m in 2014 compared to a loss of £6m the year before, thanks to a company restructure earlier in the year. For the year ending the 31st March 2014, turnover fell 14% to £48m from £56m but “the overall improvement in profitability was due to a... Continue reading at The Bookseller

[ The Bookseller | 2015-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year ending #parragon books #operating profit


Book Clubs Boost Scholastic in Q2

Led by a 14% increase in its children’s book publishing and distribution business, revenue at Scholastic rose 7% in the second quarter ended November 30, 2014 compared to the same period last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #14% increase #book publishing #distribution business


Facebook favoured over TV and radio, claims Ofcom report

Media regulator highlights ‘generation gap’ as people aged 16-24 move away from traditional platforms for online activitiesRead the full Ofcom report: Public Service Content in a Connected SocietyYounger people are switching off TV and radio in their droves in favour of online pursuits such as... Continue reading at The Guardian

[ The Guardian | 2014-12-15 00:00:00 UTC ]
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Got Diversity? Six Hacks that Address Book Industry Diversity, 21st-Century Style

The lack of diversity in the book publishing industry is not new or surprising to veterans of the business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
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Europe's authors say CCI study boosts copyright case

A study published by EY (formerly Ernst & Young), has found that Europe's cultural and creative industries (CCIs) have experienced sustained growth even through recession, leading authors' groups to argue that this boost the case for ensuring copyright reflects the importance of creators. Continue reading at The Bookseller

[ The Bookseller | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading authors #study published #ernst young


Black Friday boosts US book sales

Book sales in the US jumped 23% week on week in the seven days ending 30th November as 15.8 million print books registered through Nielsen BookScan. It follows two consecutive weeks of volume growth above 5%. Continue reading at The Bookseller

[ The Bookseller | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #nielsen bookscan #consecutive weeks #volume growth


Sales boost for EUP

Sales at Edinburgh University Press have increased 10% in the last year, boosted by North American trade. The wholly owned subsidiary of the University of Edinburgh recorded sales of £2.9m in the year to 31st July 2014, up 10% year-on-year. The majority of the sales - £2.1m - were from print... Continue reading at The Bookseller

[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales boost #digital sales #academic publisher #8% year-on-year


Booksellers report online boost for Cyber Monday/Black Friday

Booksellers are reporting a boost in online retail sales for the period covering both Cyber Monday (1st December) and Black Friday (28th November). The Book People ran themed Black Friday offers including on Cyber Monday yesterday (1st December) offering customers up to 80% off the r.r.p in... Continue reading at The Bookseller

[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year increase #seni glaister


National Book Awards go to Phil Klay's 'Redeployment,' Evan Osnos's 'Age of Ambition'

Jacqueline Woodson won the young people's literature prize for her book 'Brown Girl Dreaming,' while Louise Glück was the recipient of the poetry award for her work 'Faithful and Virtuous Night.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phil klay #literature prize #poetry award


'A Book Is a Gift Like No Other,' Says Barnes & Noble (See the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past week #wry how- #installment titled #turkey leg #surprisingly easy #android emphasizes #give books #christmas gifts


'A Book Is a Gift Like No Other,' Says Barnes & Noble (Watch the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wry how- #installment titled #turkey leg #android emphasizes #barnes noble #give books #christmas gifts


Will the Miami Book Fair Become Must-See TV?

PBS will live-stream three days of events from this month's Miami Book Fair. Will it become appointment viewing for the mass market? The post Will the Miami Book Fair Become Must-See TV? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #appointment viewing #mass market


Harlequin buy boosts HC first quarter

HarperCollins Worldwide's acquisition of Harlequin has boosted its revenue and profits according to the first set of results released since the purchase was approved. Revenues for the three months ending 30th September 2014, the first quarter of the 2015 fiscal year, stood at $406m (£254m), up... Continue reading at The Bookseller

[ The Bookseller | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins worldwide #results released


Indie Comics: Easier To Build, Easier To Get On TV, And More Diverse Than Ever

Comics like Powers are flooding networks, cable, and now your PlayStation--often with a more diverse cast than they had on the page.In December of 1999, well before he became the man behind every Marvel title of note from Avengers to X-Men, writer and artist Brian Michael Bendis published a... Continue reading at Fast Company

[ Fast Company | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie comics #diverse cast #failed attempts