B-to-b publishers have long relied on directories (or buyers guides, depending on company terminology) to produce revenue and establish themselves as a valuable resource to their readers. Now, b-to-b publishers are finding new ways to add value to their directories, even as print is challenged (and often succeeded) by digital, and Google dominates the search market. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-04-06 00:00:00 UTC ]