Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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With consumer revenue and loyalty newly important, news publishers are personalizing their products more. The post News publishers are giving personalization a fresh look appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-22 00:00:00 UTC ]
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Author and the Centre for Inquiry planning free ebook versions of his books in Arabic, Urdu, Farsi and Indonesian following a ‘stirring towards atheism’ in some Islamic countriesRichard Dawkins is responding to what he called the “stirring towards atheism” in some Islamic countries with a... Continue reading at The Guardian
[ The Guardian | 2018-03-20 00:00:00 UTC ]
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This publishing house is embarking on a major, and unique, transformation of its publishing program and editorial mind-set. For president Li Xueqian of CCPPG, current changes in the industry demand an aggressive move. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Brandon Hobson, author of 'Where the Dead Sit Talking,' picks novels by James Welch, Louise Erdrich, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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Hardly anyone reads New Zealand adult fiction. Printed books comprise about two-thirds of all books sold in this country, but Kiwis are a pragmatic bunch and by far the most books we buy are cookbooks and sports biographies. Printed fiction is likely to be less than a half of adult fiction sold,... Continue reading at Stuff
[ Stuff | 2018-02-09 00:00:00 UTC ]
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Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek
[ AdWeek | 2018-02-03 00:00:00 UTC ]
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A week ahead of its paperback release, Gail Honeyman’s Eleanor Oliphant is Completely Fine leapt into the Weekly E-Book Ranking number one, trumping Fire and Fury and seeing off the (Michael) Wolff from the door. Continue reading at The Bookseller
[ The Bookseller | 2018-02-03 00:00:00 UTC ]
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Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
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In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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Under ‘unprecedented’ partnership, users will be able to upload videos containing licensed music on Facebook, Instagram and OculusUniversal Music Group is to become the first major music company to license its recorded music and publishing catalogues for use on Facebook, Instagram and virtual... Continue reading at The Guardian
[ The Guardian | 2017-12-22 00:00:00 UTC ]
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Subscribing to Seventeen magazine is a rite of passage for many young readers. Luckily, between today's ubiquitous variety of devices and platforms, the Hearst title has kept up with its evolving and savvy audience. Lately, that's meant not waiting for readers to come through their front door,... Continue reading at AdWeek
[ AdWeek | 2017-12-18 00:00:00 UTC ]
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Facebook says it will book the revenues it earns from selling advertising to Kiwi companies in New Zealand in future. The change is part of worldwide move by Facebook to restructure its accounting and appears a major victory for policy-makers concerned about the way Facebook and many other... Continue reading at Stuff
[ Stuff | 2017-12-15 00:00:00 UTC ]
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For bibliophiles, it is tempting to buy books as presents to ‘fix’ people who don’t read – but this is snobbery of the worst kindYou’re making a list, you’re checking it twice, and your fall-back position will be a nice book or two for friends and family to unwrap on Christmas Day. Everybody... Continue reading at The Guardian
[ The Guardian | 2017-12-14 00:00:00 UTC ]
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Now more than ever is the time for local news publishers to come to the aid of their country. It's not the lack of disclosures or disclaimers that has enabled unscrupulous actors to run wild in our political system--it's the free-wheeling approach to ad sales that's wreaking havoc. The market is... Continue reading at AdWeek
[ AdWeek | 2017-12-11 00:00:00 UTC ]
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If you like variety, these 2017 releases offer an abundance of that, from a football book by an NFL commissioner’s son to the story of a small-college, women’s basketball team that achieved championship stature during the Depression. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-12-09 00:00:00 UTC ]
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Comic books are a brilliant medium, but keeping up with the latest releases can be expensive. If you live in the US, it's worth checking out Hoopla; the service is supported by more than 1,500 public libraries, and offers free digital access to DC, I... Continue reading at Engadget
[ Engadget | 2017-12-08 00:00:00 UTC ]
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The UK’s largest exhibition devoted to Winnie-the-Pooh for 40 years is to launch this weekend aiming to inspire children to “write their own stories or draw their own pictures”. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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Texans will not get a say in editorial decisions, says Meredith, as it hails ‘transformative’ deal to merge magazine stablesMeredith Corporation has announced that it is buying the Time Inc publishing group in a “transformative” $1.8bn deal that joins two huge magazine companies. Meredith, which... Continue reading at The Guardian
[ The Guardian | 2017-11-27 00:00:00 UTC ]
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