Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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‘Hopeful’ novel about an elderly woman who adopts a dog leads the charge from feelgood fictionA debut novel about a lonely old woman who has fallen through the cracks of society has wowed publishers at this week’s Frankfurt book fair, with 10 presses fighting to win a book that is being compared... Continue reading at The Guardian
[ The Guardian | 2018-10-12 00:00:00 UTC ]
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Publishers like Axel Springer are giving Facebook a harder time after user trust in Facebook dipped following the Cambridge Analytica scandal. The post ‘We’re giving them a harder time’: Axel Springer tries to turn up heat on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-02 00:00:00 UTC ]
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Puffin, part of Penguin Random House Children’s, will give away 25,000 books to 50 primary schools as part of a new initiative with the National Literacy Trust. Continue reading at The Bookseller
[ The Bookseller | 2018-10-02 00:00:00 UTC ]
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Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
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Hannibal Boxing, a Boston-based, boxing-focused media company founded by book business veteran Kyle Sarofeen and partner Andy Komack, will launch a boxing book imprint this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-28 00:00:00 UTC ]
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The Frankfurt Book Fair is having a structural revamp over the next two years with a new home for the rights and licenses business and a new space for consumers with new enticements for the general public. In 2019 the literary agents and scouts centre moving to the “Festhalle”, near the City... Continue reading at The Bookseller
[ The Bookseller | 2018-09-28 00:00:00 UTC ]
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Authorfy, the online platform that provides schools with online author masterclasses, is teaming up with publishers to give away promotional materials such as bookmarks and posters. Continue reading at The Bookseller
[ The Bookseller | 2018-09-26 00:00:00 UTC ]
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Nigel Pickard’s TV career spans more than 30 years of creating shows for children, including stints as controller of BBC Children’s, for which he oversaw two new channels, CBeebies and CBBC. Continue reading at The Bookseller
[ The Bookseller | 2018-09-13 00:00:00 UTC ]
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Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos... Continue reading at Advertising Age
[ Advertising Age | 2018-09-13 00:00:00 UTC ]
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The starting gun for the autumn season has sounded with 17 new titles in the UK Official Top 50—many of which will undoubtedly feature in the race for the Christmas number one—including this week's chart-topper, Joe Wicks' Joe's 30-Minute Meals (Bluebird). Continue reading at The Bookseller
[ The Bookseller | 2018-09-12 00:00:00 UTC ]
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Challenging in public those whose views we find odious can help change others’ mindsTwo memes have become central to much contemporary political debate. The first is that we need to break out of our echo chambers. The second is that we should not provide space for hatemongers. Increasingly, the... Continue reading at The Guardian
[ The Guardian | 2018-09-09 00:00:00 UTC ]
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Dame Kelly Holmes has joined The Book Fairies in dropping 200 copies of Philip Pullman’s La Belle Sauvage in public places all around the UK, to mark the publication of its paperback edition. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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Simon & Schuster UK has appointed former HarperCollins publicist Polly Osborn to the position of adult marketing and publicity director. Continue reading at The Bookseller
[ The Bookseller | 2018-09-04 00:00:00 UTC ]
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HarperCollins' reading programme Collins Big Cat has teamed up with The Scottish Sun to give primary schools in Scotland over £1m worth of free books. Continue reading at The Bookseller
[ The Bookseller | 2018-09-04 00:00:00 UTC ]
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It has been a long road to publication in the English language for Jin Yong, one of China’s most renowned writers, whose footprint on the nation’s cultural landscape is vast. But it may prove to have been worth the wait... Continue reading at The Bookseller
[ The Bookseller | 2018-08-22 00:00:00 UTC ]
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Author and TV presenter Floella Benjamin will deliver this year’s BookTrust Annual Lecture. Continue reading at The Bookseller
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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Penguin Random House Canada has announced a new combined marketing and publicity team under the leadership of Beth Lockley, v-p, marketing and communications. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-31 00:00:00 UTC ]
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A new study finds that Romanian publishers have increased book sales by releasing Romanian translations of foreign books parallel to launches in other key markets. The post Timely International Publication Credited as Part of Romania’s Stronger Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-26 00:00:00 UTC ]
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Bloomsbury publishing director Michael Fishwick has urged people to read Germaine Greer’s controversial On Rape essay “with an open mind”, saying he hoped it would “provoke debate on this important topic”. Continue reading at The Bookseller
[ The Bookseller | 2018-07-26 00:00:00 UTC ]
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