NAA: FTC Should Give Publications Room on Native Advertising

Newspaper publishers are curious about native advertising and hopeful that the industry &mdash; not the government &mdash; will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
News tagged with: #native advertising #newspaper publishers #industry mdash #newspaper association

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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #connected tv #popular platform #landmark deal #strategic alliance #measurement company #nielsen

What Do Libraries Do?: 7 Services Your Public Library (Probably) Offers

"What do libraries do?" You may be surprised by these seven basic services your public library offers for free, including job search help. Continue reading at Book Riot

[ Book Riot | 2021-03-01 11:30:00 UTC ]
More news stories like this | News stories tagged with: #public library #libraries

Midnight Library gives Haig and Canongate first overall charts top spot

Matt Haig's The Midnight Library (Canongate) has checked itself straight into the UK Official Top 50 number one spot. Continue reading at The Bookseller

[ The Bookseller | 2021-02-23 17:40:02 UTC ]
More news stories like this | News stories tagged with: #matt haig #midnight library

A New Vintage for Public Domain Classics

It’s the Roaring ’20s all over again at Vintage Classics, which is making a bunch of old books now in the public domain new again. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #vintage classics #public domain

This North Carolina indie bookstore just got a Super Bowl-sized publicity boost.

Yesterday’s slate of Super Bowl commercials can be divided into two heavily-overlapping camps: cringey pop-culture nostalgia garbage fronted by stars you hoped were better than that, and expensive “unify the divided country through capitalism” garbage fronted by stars you hoped were better than... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-08 16:56:30 UTC ]
More news stories like this | News stories tagged with: #bookstore

For a mother forced to give up her child, decades of grief, shame and secrets

Gabrielle Glaser’s story starts in the 1960s but has resonance for today’s migrant parents. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Give and take

This week Amazon’s billionaire founder Jeff Bezos said he planned to take a step back at the giant e-commerce business. Continue reading at The Bookseller

[ The Bookseller | 2021-02-05 11:03:27 UTC ]
More news stories like this | News stories tagged with: #step back

Shamrock Capital Acquires Bayard Advertising

Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek

[ AdWeek | 2021-01-27 23:07:08 UTC ]
More news stories like this | News stories tagged with: #lower manhattan #programmatic buying #digital media

What Boohoo’s bet on Debenhams means for advertising

The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week

[ Media Week | 2021-01-27 09:12:11 UTC ]
More news stories like this | News stories tagged with: #digital media

Bertelsmann gives Rabe five more years

Penguin Random House owner Bertelsmann has extended Thomas Rabe’s contract as chairman and c.e.o. for another five years. Continue reading at The Bookseller

[ The Bookseller | 2021-01-21 01:01:48 UTC ]
More news stories like this | News stories tagged with: #bertelsmann #penguin random house

Guardian Media Group hires new advertising chief

Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week

[ Media Week | 2021-01-14 13:39:31 UTC ]
More news stories like this | News stories tagged with: #advertising chief #hearst

Dowson joins ED Public Relations

Emma Dowson has joined agency ED Public Relations as an account director, bringing the Myriad list with her. Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 12:59:28 UTC ]
More news stories like this | News stories tagged with: #account director

Food, Shelter, and the Public Library

If there is any American institution that connects the threads of literacy, learning, and community welfare, it is the local public library. But without access to healthy food and safe housing, writes PW columnist Sari Feldman, no community can fully thrive, a fact driven home during this... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #public library #pandemic year

Scribe to release Biden memoir for first UK publication

Scribe is publishing a new B-format paperback edition of US president-elect Joe Biden’s 2007 memoir, Promises to Keep. Continue reading at The Bookseller

[ The Bookseller | 2021-01-08 03:07:33 UTC ]
More news stories like this | News stories tagged with: #uk publication #memoir

2020 was a great year for at least one thing: digital book loans from public libraries.

If you, like me, could really use some nice library-oriented news right about now, you’re in luck. Perhaps unsurprisingly, given the impossibility of going to physical libraries for much of the year, readers borrowed record numbers of ebooks, audiobooks, and digital magazines from public... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-07 15:34:02 UTC ]
More news stories like this | News stories tagged with: #great year #digital magazines #public libraries #libraries #digital book

S&S Cancels Publication Plans for Book by Sen. Josh Hawley

Simon & Schuster has canceled its planned June publication of 'The Tyranny of Big Tech' by Sen. Josh Hawley, one of the main drivers in the Republican effort to challenge the Electoral College results that led to the attack on the Capitol on Wednesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #josh hawley #simon schuster #big tech #main drivers

Duchess of Cornwall launches Reading Room book club

The Duchess of Cornwall has launched a book club-style online hub of reading recommendations and author interviews on Instagram. Continue reading at The Bookseller

[ The Bookseller | 2021-01-03 13:08:55 UTC ]
More news stories like this | News stories tagged with: #reading recommendations #author interviews

Natasha Trethewey on Public Grief in Poetry and Memoir

Hosted by Paul Holdengräber, The Quarantine Tapes chronicles shifting paradigms in the age of social distancing. Each day, Paul calls a guest for a brief discussion about how they are experiencing the global pandemic. Guest host Eddie Glaude is joined by poet Natasha Trethewey on Episode 145 of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-23 09:48:22 UTC ]
More news stories like this | News stories tagged with: #natasha trethewey #social distancing #global pandemic

How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday

[ Digiday | 2020-12-15 02:00:43 UTC ]
More news stories like this | News stories tagged with: #consumer habits #privacy regulations #contextual targeting #digital media