NAA: FTC Should Give Publications Room on Native Advertising

Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
News tagged with: #native advertising #newspaper publishers #industry mdash #newspaper association

Other Publishing stories related to: 'NAA: FTC Should Give Publications Room on Native Advertising'


Bestselling Author Gives Republicans Some Harsh Truths About Right-Wing Media

Don Winslow shows how the right is profiting off coronavirus disinformation: "They are laughing at how gullible you are." Continue reading at The Huffington Post

[ The Huffington Post | 2021-08-10 09:30:49 UTC ]
More news stories like this | News stories tagged with: #bestselling author


Octopus marketing and publicity restructure as Grindon and Brown step up

Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-09 20:07:57 UTC ]
More news stories like this | News stories tagged with: #announced promotions #marketing department #senior roles


Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
More news stories like this | News stories tagged with: #secret library #famous writers #novelists


Which international city’s public libraries lend the most books per capita?

The pandemic has prompted, among other things, a slew of relocations. Some of those relocations (ie. to your mom’s house) have proved, or will prove, temporary; others, encouraged by new work-from-home policies, may become permanent. Or maybe you’re one of those people who looked around at the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-07-21 17:19:56 UTC ]
More news stories like this | News stories tagged with: #public libraries


Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital media


Bonnier appoints Power to head children's marketing and publicity

Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:13:24 UTC ]
More news stories like this | News stories tagged with: #bonnier


Northern Writers' Awards gives £47k worth of prizes to 27 writers

Twenty-seven writers have been recognised at this year's annual Northern Writers’ Awards, sharing the £47,000 prize fund to enable their new writing in progress, across forms including prose, poetry and television.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-09 14:11:07 UTC ]
More news stories like this | News stories tagged with: #northern writers


Meet the BookTokers giving backlist titles a shot in the arm through the pandemic

The video-sharing social media platform TikTok is not just a place where teens share the latest dance crazes—it’s also proving a driver of book sales, and beyond teen reads too. Continue reading at The Bookseller

[ The Bookseller | 2021-07-03 06:18:22 UTC ]
More news stories like this | News stories tagged with: #book sales #backlist titles


Cheat Sheet: BuzzFeed will go public via SPAC IPO to fuel acquisitions, the first one being Complex Networks

BuzzFeed is coming for digital media companies, fueled by a SPAC IPO and the acquisition of Complex Networks. The post Cheat Sheet: BuzzFeed will go public via SPAC IPO to fuel acquisitions, the first one being Complex Networks appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-06-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #cheat sheet #complex networks #digital media


BuzzFeed Confirms Plans to Go Public Through SPAC Deal

The digital media company, which will merge with a publicly listed shell company in what is known as a SPAC deal, also lined up about $150 million in debt financing. Continue reading at The New York Times

[ The New York Times | 2021-06-25 00:38:07 UTC ]
More news stories like this | News stories tagged with: #spac deal #$150 million #digital media


BuzzFeed valued at $1.5bn in deal to go public via special-purpose merger

News and digital media giant to use special purpose acquisition company (Spac) to go public and to acquire Complex for $300mBuzzFeed, the news, digital media and lifestyle company, has announced plans to become a publicly traded company through a special purpose acquisition company (Spac) that... Continue reading at The Guardian

[ The Guardian | 2021-06-24 16:39:34 UTC ]
More news stories like this | News stories tagged with: #announced plans #digital media


BuzzFeed Closes In on Deal to Go Public

The digital publisher is said to be on the verge of announcing a SPAC merger that would take the company public. Continue reading at The New York Times

[ The New York Times | 2021-06-24 15:16:53 UTC ]
More news stories like this | News stories tagged with: #digital publisher


Binc Gives $1.1 Million to Bookstores, Comic Shops

The Book Industry Charitable Foundation has announced that its Survive to Thrive grant program will award a total of $1.1 million to 115 bookstores and comic shops: 99 stores will receive $10,000 and 16 will receive $7,500. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comic shops #receive $10 #book industry


Publication delayed of epic history book amended after being called ‘too white’

Richard Cohen’s work, revised after criticism of its viewpoint, will not be published this week after a new row over its titleBilled as an “epic exploration of who writes about the past”, The History Makers was due out this Friday before being serialised on Radio 4 in the UK. But publication has... Continue reading at The Guardian

[ The Guardian | 2021-06-19 18:20:01 UTC ]
More news stories like this | News stories tagged with: #richard cohen #history makers #extra material #history book


Cookieless tech test gives Procter & Gamble hope—and TV networks worries

Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading at Advertising Age

[ Advertising Age | 2021-06-17 15:00:06 UTC ]
More news stories like this | News stories tagged with: #nielsen


How to Romance a Book Lover Without Giving a Book

You don't need a romance novel to find love. True romance is found in the small gestures of any great character arc. Continue reading at Book Riot

[ Book Riot | 2021-06-11 10:41:00 UTC ]
More news stories like this | News stories tagged with: #find love #book lover


Kristen Arnett’s ‘With Teeth’ gives voice to a parent’s darkest thoughts

“With Teeth” is captivating and scathingly frank — a story of motherhood stripped of every ribbon of sentimentality. Continue reading at The Washington Post

[ The Washington Post | 2021-06-09 12:00:00 UTC ]
More news stories like this | News stories tagged with: #kristen arnett


Faith, Fashion, and Body Image Books Make Room for God

From a female rabbi to a Catholic fashionista, authors offer women advice on what to wear, how to wear it, and how to bring God into the appearance equation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
More news stories like this |


CRISPR gives us the power to short-circuit evolution. What now?

Bioethicist Henry T. Greely ponders the implications of the gene-editing technology. Continue reading at The Washington Post

[ The Washington Post | 2021-05-21 12:00:00 UTC ]
More news stories like this |


The plot of ‘The Plot’ — the best thriller of the year (so far) — is too good to give away

The new novel by Jean Hanff Korelitz, the author behind “The Undoing,” is a sharp and twisty tale of literary paranoia. Continue reading at The Washington Post

[ The Washington Post | 2021-05-16 12:00:00 UTC ]
More news stories like this | News stories tagged with: #twisty tale