Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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#industry mdash
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Don Winslow shows how the right is profiting off coronavirus disinformation: "They are laughing at how gullible you are." Continue reading at The Huffington Post
[ The Huffington Post | 2021-08-10 09:30:49 UTC ]
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Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 20:07:57 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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The pandemic has prompted, among other things, a slew of relocations. Some of those relocations (ie. to your mom’s house) have proved, or will prove, temporary; others, encouraged by new work-from-home policies, may become permanent. Or maybe you’re one of those people who looked around at the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-21 17:19:56 UTC ]
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#public libraries
As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller
[ The Bookseller | 2021-07-10 01:13:24 UTC ]
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Twenty-seven writers have been recognised at this year's annual Northern Writers’ Awards, sharing the £47,000 prize fund to enable their new writing in progress, across forms including prose, poetry and television. Continue reading at The Bookseller
[ The Bookseller | 2021-07-09 14:11:07 UTC ]
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The video-sharing social media platform TikTok is not just a place where teens share the latest dance crazes—it’s also proving a driver of book sales, and beyond teen reads too. Continue reading at The Bookseller
[ The Bookseller | 2021-07-03 06:18:22 UTC ]
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BuzzFeed is coming for digital media companies, fueled by a SPAC IPO and the acquisition of Complex Networks. The post Cheat Sheet: BuzzFeed will go public via SPAC IPO to fuel acquisitions, the first one being Complex Networks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-25 04:01:00 UTC ]
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The digital media company, which will merge with a publicly listed shell company in what is known as a SPAC deal, also lined up about $150 million in debt financing. Continue reading at The New York Times
[ The New York Times | 2021-06-25 00:38:07 UTC ]
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News and digital media giant to use special purpose acquisition company (Spac) to go public and to acquire Complex for $300mBuzzFeed, the news, digital media and lifestyle company, has announced plans to become a publicly traded company through a special purpose acquisition company (Spac) that... Continue reading at The Guardian
[ The Guardian | 2021-06-24 16:39:34 UTC ]
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The digital publisher is said to be on the verge of announcing a SPAC merger that would take the company public. Continue reading at The New York Times
[ The New York Times | 2021-06-24 15:16:53 UTC ]
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The Book Industry Charitable Foundation has announced that its Survive to Thrive grant program will award a total of $1.1 million to 115 bookstores and comic shops: 99 stores will receive $10,000 and 16 will receive $7,500. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-22 04:00:00 UTC ]
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Richard Cohen’s work, revised after criticism of its viewpoint, will not be published this week after a new row over its titleBilled as an “epic exploration of who writes about the past”, The History Makers was due out this Friday before being serialised on Radio 4 in the UK. But publication has... Continue reading at The Guardian
[ The Guardian | 2021-06-19 18:20:01 UTC ]
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Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading at Advertising Age
[ Advertising Age | 2021-06-17 15:00:06 UTC ]
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You don't need a romance novel to find love. True romance is found in the small gestures of any great character arc. Continue reading at Book Riot
[ Book Riot | 2021-06-11 10:41:00 UTC ]
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“With Teeth” is captivating and scathingly frank — a story of motherhood stripped of every ribbon of sentimentality. Continue reading at The Washington Post
[ The Washington Post | 2021-06-09 12:00:00 UTC ]
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From a female rabbi to a Catholic fashionista, authors offer women advice on what to wear, how to wear it, and how to bring God into the appearance equation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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Bioethicist Henry T. Greely ponders the implications of the gene-editing technology. Continue reading at The Washington Post
[ The Washington Post | 2021-05-21 12:00:00 UTC ]
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The new novel by Jean Hanff Korelitz, the author behind “The Undoing,” is a sharp and twisty tale of literary paranoia. Continue reading at The Washington Post
[ The Washington Post | 2021-05-16 12:00:00 UTC ]
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