Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at 'Digiday'

[ Digiday | 2022-11-22 05:01:00 UTC ]
News tagged with: #recent explosion #bertelsmann

Other Publishing stories related to: 'Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients'


Time Inc. Launches PinPoint For Ad Clients

As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad clients #meredith launched


Pottermore ebook launch pushed back to 2012

Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 17:05 Harry Potter fans will have to wait until the first half of 2012 for the series' ebooks as the opening of the Pottermore shop postponed from its planned October launch. In a posting on the site's blog, it said: "As our... Continue reading at The Bookseller

[ The Bookseller | 2011-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pottermore shop


Summit Business Media Sells Off Highline Data

Summit Business Media has sold Highline Data--its insurance information services unit--to SNL Financial LC. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Study Shows Only 38.4 Percent of Digital Media Users Engage with Mag Content

As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study shows


Forbes new IPG business development manager

Written By: Charlotte Williams Publication Date: Tue, 27/09/2011 - 09:00 The Independent Publishers Guild (IPG) has appointed Imogen Forbes, previously communications officer at the Publishers Licensing Society, to the newly created role of business development manager. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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PPA appoints James Papworth as marketing director

The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week

[ Media Week | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director


Quercus invests in youth with rights deal

Written By: Charlotte Williams Publication Date: Thu, 22/09/2011 - 14:15 Quercus has acquired two books from 26-year-old debut author, Prajwal Parajuly, who becomes the youngest writer at the publisher. Editor in chief Jon Riley bought UK and Commonwealth rights, excluding Canada, to The... Continue reading at The Bookseller

[ The Bookseller | 2011-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights deal #debut author #five-figure sum


Hearst Magazines restructures senior management team

Hearst Magazines UK has appointed Anna Jones as acting COO and Matt Salmon as group commercial director, after concluding the business review triggered by the merger of NatMag and Hachette Filipacchi. Continue reading at Media Week

[ Media Week | 2011-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #matt salmon #hachette filipacchi


Turkey to be LBF Market Focus 2013

Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british council #public events


Martin joins Kindle Million Club

Written By: Graeme Neill Publication Date: Mon, 19/09/2011 - 14:24 A Game of Thrones author George RR Martin has become the latest author to sell one million copies of his books for the Amazon Kindle. Martin joins Stieg Larsson, James Patterson, Nora Roberts, Charlaine Harris, Lee Child,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lee child #suzanne collins #michael connelly #john locke #janet evanovich #digital milestone #russ grandinetti #kindle content


Twitter Rolling Out Analytics Tool

On Tuesday Twitter announced that it's launching a new analytics tool that will initially be available to a select group of partners as a pilot program, but will be made available to everyone in the "next few weeks." Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select group #pilot program


McGraw-Hill To Split Into Two Companies: McGraw-Hill Markets and McGraw-Hill Education

Following the call for a break-up and reorganization of McGraw-Hill Cos. by investors last month, McGraw-Hill announced today that it will split into two separate public companies: McGraw-Hill Markets, focused on the capital and commodities markets, and McGraw-Hill Education, focused on... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education #mcgraw-hill cos #digital learning


Thirty-Four Percent of Content Apps Downloaded in Last 30 Days Were Paid

As publishers spend more time and money on developing apps to deliver their digital content, audience demographics detailing app interaction are beginning to show how these efforts are panning out. According to a recent study from Gfk MRI, app users who install fewer apps are more likely to... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #developing apps #app users #digital content #recent study #gfk mri


Catnip brings back out-of-print titles

Written By: Caroline Horn Publication Date: Fri, 09/09/2011 - 08:30 Independent children's publisher Catnip is using Twitter and bloggers to source original and out-of-print titles for its list. It will publish Katherine Roberts' out-of-print fantasy Song Quest in February 2012. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #out-of-print titles


French publishers back indie booksellers

Written By: Barbara Casassus Publication Date: Tue, 06/09/2011 - 08:55 Two French publishers have launched a public call to arms to defend independent booksellers, which continue to suffer from financial decline in the country. Le Seuil c.e.o. Oliver Bétourné wrote in Le Monde last week that... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #public call #le seuil #le monde #indie booksellers #bigger share


One Day top as new releases fail to boost market

Written By: Philip Stone Publication Date: Tue, 06/09/2011 - 16:04 David Nicholls' One Day (Hodder) remains comfortably the bestselling book in the UK. The novel, which currently tops the Amazon, Apple and Waterstone's ebook charts, sold 83,050 physical copies of its original and tie-in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk booksellers #previous week #bestselling book #ebook charts #popular purchase #james patterson


Ellis Watson appointed managing director of DC Thomson

Regional newspaper publisher DC Thomson has appointed the former Trinity Mirror boss and chief executive of Simon Cowell's entertainment company Syco as its new managing director. Continue reading at Media Week

[ Media Week | 2011-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dc thomson #simon cowell


Mass-Market Paperbacks Sales in Decline

A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times

[ The New York Times | 2011-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #genre novels


Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hubert burda #german titles


Chaos hinders Japanese ebook market

Written By: Michael Fitzpatrick Publication Date: Tue, 23/08/2011 - 08:26 A confusing maze of ebook stores, a difficulty in rendering text and high costs of purchase are dissuading Japanese customers from buying into ebooks. The chaotic melee now taking place in Japan, as publishing makes room... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook stores #high costs #taking place