The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at 'Digiday'
[ Digiday | 2022-11-22 05:01:00 UTC ]
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#bertelsmann
Headline is aiming to draw in younger male readers with a new look and website for historical... Continue reading at The Bookseller
[ The Bookseller | 2012-06-21 00:00:00 UTC ]
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Poet Laureate Carol Ann Duffy has signed a petition calling on Manchester City Council to halt... Continue reading at The Bookseller
[ The Bookseller | 2012-06-18 00:00:00 UTC ]
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#petition calling
Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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#largest gathering
Publishers are confident that the draft Primary National Curriculum Programmes, released earlier... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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#released earlier
Printed book sales rebounded after a poor week, with Nielsen BookScan reporting spending surged... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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#poor week
Hot on the heels of Cornerstone’s Fifty Shades of Grey, Penguin’s Michael Joseph has... Continue reading at The Bookseller
[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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#fifty shades
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Galaxy may discontinue its sponsorship of the National Book Awards, with the award’s... Continue reading at The Bookseller
[ The Bookseller | 2012-05-31 00:00:00 UTC ]
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When Apple introduced the iPad tablet in 2010, many newspaper publishers were eager to step up and create apps for the device. These early adopters recognized the tablet as an important medium to attract audiences and gain revenue, and they introduce ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-30 00:00:00 UTC ]
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#ipad tablet
#lessons learned
#apple introduced
#newspaper publishers
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#attract audiences
#gain revenue
Random House parent company Bertelsmann has appointed Bertram Stausberg as the new chief... Continue reading at The Bookseller
[ The Bookseller | 2012-05-30 00:00:00 UTC ]
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The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller
[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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#marketing campaign
When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
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#paid content
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After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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Further pressure on publishers to fall in line over the use of open access models is set to come... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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Digs, Meredith Video Studios DIY-centric programs like Ready, Set, Celebrate (instructions for throwing offbeat soirees like a “We Hate the Kardashians Party”), Craft and Burn (a sort-of-scripted series about a destructive crafting habit) and Extreme Craft Challenge (ever wondered how to... Continue reading at AdWeek
[ AdWeek | 2012-05-14 00:00:00 UTC ]
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#wasting time
Two New York meetings—the annual Book Industry Study Group (BISG) Making Information Pay... Continue reading at The Bookseller
[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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#big data
Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller
[ The Bookseller | 2012-05-10 00:00:00 UTC ]
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#book box
It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
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Random House parent company Bertelsmann has reported an increase in revenues in its first quarter... Continue reading at The Bookseller
[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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#profit rise
Sainsbury's has reported a 6.8% rise in total sales in its preliminary results for the year... Continue reading at The Bookseller
[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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#market share
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For Harvey Pekar's Cleveland, Top Shelf and Zip Comics recruited artist Joseph Remnant, whose work recalls longtime Pekar collaborator R. Crumb, but with a lighter touch and a charm all its own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-04 00:00:00 UTC ]
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#art check
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