Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at 'Digiday'

[ Digiday | 2022-11-22 05:01:00 UTC ]
News tagged with: #recent explosion #bertelsmann

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Android Tablet Market Share Shaky According To Google's Own Stats

The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company

[ Fast Company | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-stop shop #problem lies #tablet market #months ago #sponsored content


Tesco recruits Andy McNab's ebook firm Mobcast to help win the Supermarket content war

Hot on the heels of purchasing Blinkbox and Peter Gabriel's WE7, Tesco has purchased Andy McNab's ebook publishers, Mobcast. It seems clear that the British supermarket heavyweight is currently engaged in a phony war with rival Sainsburys, which snapped up Rovi, Global Media Vault and Anobii for... Continue reading at Engadget

[ Engadget | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peter gabriel #ebook publishers


How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #fighting back


Do Mass Market Originals Still Work?

Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive ebook editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shrinking sales #publishing formats #savvy marketing


German Cabinet Backs Law That Could Allow News Publishers to Sue Google

The German cabinet gave its backing Wednesday to a draft law extending copyright protection to snippets of news articles republished by search engines, although... Continue reading at PC World

[ PC World | 2012-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #search engines


Master Online Marketing with Free Kindle Ebook

For a limited time, you can score a free copy of "Get Up to Speed with Online Marketing," by Jon Reed. Read it on your PC, your Kindle, or any device that can run a Kindle app. Continue reading at PC World

[ PC World | 2012-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle app #limited time #free copy #online marketing


Will Paid Reviews Bite Amazon Back?

At least one entrepreneur sells positive book reviews to Amazon authors. How an apparently unreliable customer-review system might finally eat itself. Continue reading at The Atlantic

[ The Atlantic | 2012-08-28 00:00:00 UTC ]
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Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased competition #marketing spend #bad news #print media


B&N Will Rise or Fall with Content

While Barnes & Noble has created lots of buzz and headlines with its Nook e-reading devices, its future profitability lies in the sale of content. That was the message CEO William Lynch delivered to analysts last week in a conference call discussing first-quarter results. Improved gross... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lynch noted #increased sales #device sales #barnes noble #e-reading devices


Bertelsmann: Penguin/HC merger report is 'speculation'

Random House parent company Bertelsmann has called a report surfacing in the German media that it... Continue reading at The Bookseller

[ The Bookseller | 2012-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german media


For DRM-Free Content, Look for the New FSF Logo

This new label from the Free Software Foundation aims to help buyers find ebooks and other media distributed without digital rights management restrictions. Continue reading at PC World

[ PC World | 2012-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drm-free content


Macmillan and 21st Century in Chinese joint venture

Macmillan Publishers and 21st Century Publishing House Co. have launched the Macmillan Century... Continue reading at The Bookseller

[ The Bookseller | 2012-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan publishers #macmillan century #21st century


BA backs indie's high street shopping campaign

An independent bookseller who launched a campaign to encourage more people to shop on their high... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookseller


Back to School

Over the past five years, licensed books and supplemental educational materials have increasingly made their way into school libraries and classrooms. Educators have come to accept that licensed titles are a way to bring in reluctant readers and sustain interest in subjects like math and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries #licensed books #increasingly made #licensed titles #reluctant readers #retail channels


Publishers and Apple hit back at DOJ

Publishers and Apple fighting the US' Department of Justice over agency pricing have hit back... Continue reading at The Bookseller

[ The Bookseller | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple fighting #agency pricing #hit back


Marketers get a refresher: Sex still sells

You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart... Continue reading at Crains New York

[ Crains New York | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free events #brooklyn location


Rakuten beats Amazon to Japanese e-reader market

Kobo's parent Rakuten claims to have sold 100,000 devices following a launch of the Kobo e-... Continue reading at The Bookseller

[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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The Sunday Conversation: Martin Amis talks 'Lionel Asbo,' money

The story is about a criminal who wins the lottery, and the author has moved to America, land of the super PACs, so money is on his mind.Martin Amis, once dubbed "fiction's angriest writer," continues dissecting the absurdity and excesses of postmodern society in his latest novel, "Lionel Asbo:... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recently moved #martin amis #british novelist #teenage daughters


Banville to bring back Chandler

Raymond Chandler is the latest classic author to have a current writer take on his mantle, with... Continue reading at The Bookseller

[ The Bookseller | 2012-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raymond chandler


Schnittman: in-house expertise 'unnecessary' for alternative content

Hachette Book Group USA sales and marketing chief Evan Schnittman has said publishers need to... Continue reading at The Bookseller

[ The Bookseller | 2012-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #in-house expertise