The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at 'Digiday'
[ Digiday | 2022-11-22 05:01:00 UTC ]
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#bertelsmann
FRANKFURT, March 6 (Reuters) - German publisher Axel Springer on Wednesday forecast a drop in profitability in 2013, expecting investments in its digital business and restructuring efforts in its declining printing business to weigh on results. The ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-08 00:00:00 UTC ]
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The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller
[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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For many children's book industry professionals around the globe, a trip to the Bologna Children's Book Fair has become a familiar, and always welcome, rite of spring. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-02 00:00:00 UTC ]
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#bologna children
#forging ahead
#book fair
Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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#brand campaigns
Tribune Co. has hired investment bankers to advise the media company on the sale of its newspaper publishing unit, according to a source familiar with the matter. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-27 00:00:00 UTC ]
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#explore sale
#newspaper unit
#media company
#source familiar
This Friday, booksellers Thalia, Weltbild, Hugendubel, as well as Bertelsmann and Deutsche Telekom, promise to announce a "really big new project in ebooks and e-reading." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-26 00:00:00 UTC ]
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#deutsche telekom
Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget
[ Engadget | 2013-02-25 00:00:00 UTC ]
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#majority shareholder
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#book chain
Simon & Schuster UK has restructured its management team, giving new responsibilities to... Continue reading at The Bookseller
[ The Bookseller | 2013-02-21 00:00:00 UTC ]
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#management team
After only one year Germany's participation in international World Book Night celebrations... Continue reading at The Bookseller
[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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After announcing in early February that it had discontinued sourcing paper from threatened Indonesian rainforests, a representative of Singapore-based Asia Pulp & Paper (APP) was at the International Toy Fair Show in New York last week to explain the policy to toy companies and children’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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#early february
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget
[ Engadget | 2013-02-12 00:00:00 UTC ]
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#digital magazines
#physical books
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Just as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content, says Vibrant Media's Fiona Salmon. Continue reading at Media Week
[ Media Week | 2013-02-06 00:00:00 UTC ]
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#online publishers
#tv industry
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By incorporating trillions of calculations, Bookish.com, the new online bookstore financed by Hachette, Penguin and S&S, promises to apply Big Data to book discovery. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
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#book discovery
Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget
[ Engadget | 2013-02-02 00:00:00 UTC ]
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Quercus chief executive Mark Smith (pictured), chairman David Potter and c.f.o. Colin Adams have... Continue reading at The Bookseller
[ The Bookseller | 2013-01-30 00:00:00 UTC ]
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A British magazine distributed by a joint venture of Conde Nast and Hearst Corporation and aimed at primary school children has been featuring images of adult-rated video games. Continue reading at Stuff
[ Stuff | 2013-01-30 00:00:00 UTC ]
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#joint venture
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Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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#drive growth
When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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#book marketing