The Daily Mail is to launch an online operation in Australia in January 2014. The newspaper has gone into partnership with Mi9, the digital media company owned by Nine Entertainment. Mail Online will provide original Australian content alongside ninemsn, a joint venture between Nine and Microsoft. The partnership was announced by Mail Online's publisher, Martin Clarke, in company with Mi9's chief executive, Mark Britt.Clarke said he was "excited" about Mail Online's Australian expansion. "Two trusted brands with a commitment to journalism will offer stories that will set the agenda in Australia," he said.Britt said: "With the Daily Mail Australia operating alongside the ninemsn team, we're aiming to create the largest digital news team in the country..."Just like ninemsn.com.au, the Daily Mail Australia won't sit behind a paywall. While many of the industry's players have been cutting back their editorial resources, we're excited to be increasing our editorial footprint."The Daily Mail Australia will be based in Nine's offices in Sydney. Editorial staff recruitment is to begin immediately.Source: Daily MailMail OnlineAustraliaDaily MailMartin ClarkeDigital mediaPaywallsRoy Greensladetheguardian.com © 2013 Guardian News and Media Limited or its affiliated companies. All rights reserved. | Use of this content is subject to our Terms & Conditions | More Feeds Continue reading at 'The Guardian'
[ The Guardian | 2013-11-27 00:00:00 UTC ]