Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up here. LVMH bids for Tiffany LVMH is looking to acquire Tiffany in what could be one of the biggest shakeups in the luxury market for some time. Bloomberg News reported this weekend of a possible bid of about $120 a share. That would value Tiffany at about $14.4 billion. Tiffany is a New York icon, of course, immortalized, as the New York Times points out, by both Truman Capote and by Audrey Hepburn in “Breakfast at Tiffany’s” and known for its iconic blue packaging. But, it has recently struggled with stagnant sales and a slowdown in tourism. For LVMH, the move would provide its first major non-fashion American brand as it looks to raise its profile in the U.S., and add to a jewelry portfolio that already includes Bulgari, Chaumet, Fred, Hublot and Tag Heuer. Allegations over Disney’s media review Disney recently concluded its $22 billion media review, with Omnicom and Publicis emerging the big winners, but allegations about the process are making waves in the industry. As Ad Age’s Jack Neff reports, “three people familiar with the review say there was discussion about winners Publicis Media and Omnicom Media Group 'share shifting,' essentially increasing buys from their other... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-28 10:22:02 UTC ]