Luck joins Bonnier Zaffre as brand director

Gina Luck is joining Bonnier Zaffre in the newly-appointed role of brand director, working with authors Lynda La Plante and Wilbur Smith. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-27 00:00:00 UTC ]
News tagged with: #brand director #wilbur smith

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Streeter to join e-lending panel

The government’s panel on ebook lending has gained a new member, with the addition of... Continue reading at The Bookseller

[ The Bookseller | 2012-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook lending

Books as Brands

Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #incremental revenue

Waterstones begins new branding push

Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Booksellers join Costa awards judging panel

Waterstone's range manager Sarah Clarke, Ron Johns of Mabrecon Books (pictured) and Foyle... Continue reading at The Bookseller

[ The Bookseller | 2012-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ron johns

Matthewson joins Odedina at Hot Key Books

Emma Matthewson is joining Hot Key Books as editor-at-large, moving from her role as editorial... Continue reading at The Bookseller

[ The Bookseller | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emma matthewson

Publishers must be "drivers" of brand

Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Posen new vice-president and commercial director at Walker

Walker has appointed Julia Posen to the newly-created position of executive vice-president and... Continue reading at The Bookseller

[ The Bookseller | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #executive vice-president #commercial director #newly-created position

Dixons also to sell Nook, Rouvillois joins as international head

Barnes & Noble has announced Dixons as another British retail partner to sell Nook devices.... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced dixons #sell nook #barnes noble

The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wordpress blog #crowded marketplace #interactive experience #angry birds #golden ticket #sponsored content

Eight more publishers join CourseSmart

Eight new publishers have joined CourseSmart's European ebook rental platform as the company... Continue reading at The Bookseller

[ The Bookseller | 2012-09-14 00:00:00 UTC ]
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Gauld joins Egmont as digital publisher

Egmont has appointed Stephanie Gauld, the former head of Disney Online Studios, to the newly... Continue reading at The Bookseller

[ The Bookseller | 2012-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher

EUP & Boydell join University Publishing Online

Edinburgh University Press and Boydell & Brewer have joined Cambridge University Press'... Continue reading at The Bookseller

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boydell brewer

Faber ebook joins 20p promotion

Sony and Amazon’s 20p ebook offer shows no sign of coming to an end, with a Faber novel... Continue reading at The Bookseller

[ The Bookseller | 2012-09-04 00:00:00 UTC ]
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Wibbly Pig joins Magic Town

The virtual world for picture books, Magic Town, has gained a new resident with the addition of... Continue reading at The Bookseller

[ The Bookseller | 2012-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual world #picture books #magic town

Livrada Tries Its Luck with E-book Gift Cards

Livrada is hoping to create a niche for itself in a market that until now has been largely ignored: ebook gift cards. Its goal—to make ebook giving a more personal and streamlined experience—makes sense considering that gift card spending exceeded $100 billion in 2011 and, according to a Bowker... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-24 00:00:00 UTC ]
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