Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Justin Bieber already launched a perfume and a fashion label. What’s left? His own deodorant. The singer is partnering with Unilever’s Schmidt’s Naturals brand on a deodorant called “Here + Now,” as Ad Age’s Jack Neff writes. There’s no word on what it might smell like, leaving us to ponder the question. Bieber’s personal style is scruffy, involving slouchy T-shirts and greasy-looking hair. Critics have described his style with words like “dirtbag,” “dirtcore,” “sleazecore” and “scumbro,” as The New Yorker writes. Hopefully “scumbro” smells better than it looks? At last Over the years, the Cannes Lions festival has bestowed its Creative Marketer of the Year award to brands including Burger King, Google, Samsung and Ikea. Now it’s Apple’s turn. And while Apple has won other big prizes at the French Riviera ad fest over the years, this particular honor seems somewhat belated, given Apple’s history of campaigns that marked the culture. It made us think of that time Leonardo DiCaprio finally won the Best Actor Oscar in 2017, 22 years after his first nomination. Anyway, read more by Ad Age’s Ann-Christine Diaz, who also compiled some of Apple’s classic ads for your viewing pleasure. Sincere regret In the early ’80s, when 15-year-old Brooke Shields starred... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-21 10:01:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 14/02/2011 - 16:10 read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 11/02/2011 - 08:28 An open letter to culture secretary Jeremy Hunt and culture minister Ed Vaizey calling for a halt to library closures after the success of last weekend's protests has been signed by high-profile authors including Sarah... Continue reading at The Bookseller
[ The Bookseller | 2011-02-12 00:00:00 UTC ]
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European publishers have added their voice to the chorus of criticism of Apples plans for iPad newspaper subscriptions. Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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Hearst Corporation, parent to the National Magazine Company, has confirmed for the first time it is no longer in talks to buy BBC Magazines following its Lagardère move. Continue reading at Media Week
[ Media Week | 2011-02-07 00:00:00 UTC ]
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Analysis: Apple is modifying its licensing policy, raising doubts that ebooks bought elsewhere will be readable on Apple devices. Continue reading at PC World
[ PC World | 2011-02-06 00:00:00 UTC ]
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By Joe Wilcox, Betanews Apple's approach to magazine and newspaper subscriptions and third-party ebook sales stink of the kind of practices that got Microsoft into trouble with trustbusters on two continents during the late 1990s and early 2000s. A year ago, publishers embraced iPad as the... Continue reading at Betanews
[ Betanews | 2011-02-04 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 04/02/2011 - 17:00 Remember everyone: Saturday 5th February is Save Our Libraries day. Four hundred of our libraries up and down the UK are currently threatened with closure. Show your support for our treasured service: go to your local... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 04/02/2011 - 10:49 Apple is set for a collision course with Amazon after setting a 31st March deadline for its changes to its app terms. From that date, all apps must make any content they use available for purchase within the app itself. This... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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Over the last few months the tech industry has been inching toward ebook nirvana. For one thing, gadget makers keep improving e-readers while slashing prices. (I'm going to renew my bet that Amazon will begin selling the Kindle for less than $100 by the end of the year.) The bigger story,... Continue reading at Slate
[ Slate | 2011-02-02 00:00:00 UTC ]
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Written By: Philip Jones Apple has confirmed that it wants a cut of Amazon's Kindle sales made via its iPad and iPhone apps. The giant hardware company has said that it will no longer allow apps to sell content via a separate browser link, unless customers are also given the option of... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Apple has reportedly rejected Sony's reader app from the App store for selling content within the app and letting customers make purchases outside the App store (such as within the Sony Reader Store, according to The New York Times. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-01 00:00:00 UTC ]
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Apple has moved to block third party app developers from selling content, such as ebooks, outside of the app store, leading to speculation that it wants a cut of digital purchases, even when they are made via apps such as the Kindle app. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Sony said Apple had rejected its ebook app because it did not route book sales through Apples system. Continue reading at The New York Times
[ The New York Times | 2011-02-01 00:00:00 UTC ]
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