Jack in the Box’s mystery, New Coke’s revival and Dressbarn’s downfall: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today We're still pondering this mystery: What exactly prompted Kim Kardashian West to send an urgent secret message to Jack in the Box via Twitter? Her tweet to the fast food brand: “I have a serious complaint but I won’t fully put you on blast, check your corporate email inbox or send me a DM with direct person for my team to contact. Pronto!” Whatever the complaint was, the fast food brand followed up, Kardashian West said thanks, and now everything’s apparently fine. (Although other fast food brands poked fun at Jack in the Box over this. Including Wendy’s, which tweeted, “but like, who even goes there?”) So … is there any chance Kardashian West’s mystery complaint was actually a marketing stunt in disguise? Because suddenly everyone’s talking about Jack in the Box and how Kardashian West is apparently a customer. Ad Age sent the brand a question on Twitter but didn't hear back. New Coke is It Enough time has passed that Coca-Cola can poke fun at an inglorious chapter in its history: the failed launch of New Coke, a new formula that was launched in 1985 and quickly discontinued when consumers rejected it. Now “the beverage giant is celebrating its mistake in a partnership with Netflix’s sci-fi thriller ‘Stranger Things,’” which is set in the 1980s, Jeanine... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-22 10:00:00 UTC ]
News tagged with: #i-hsien sherwood #alfred maskeroni #bryan wiener #martha stewart #big deal #forwarded email

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Luis J. Rodriguez wrestles his demons in 'It Calls You Back'

Luis J. Rodríguez ('Always Running') has a new memoir, 'It Calls You Back,' about his mistakes, and his father's.Luis J. Rodríguez has been called "a superhero in Chicano literature" for his steady output of poems, fiction and above all for "Always Running," his classic 1993 memoir about... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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Capra Press Revived

When Noel Young launched Santa Barbara–based Capra Press in 1969 and began to publish a literary who’s who of writers that included Anaïs Nin, Henry Miller, Raymond Carver, Lawrence Durrell, and Ursula K. Le Guin it was a vibrant time for independent bookstores and small presses, the beginning... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-09 00:00:00 UTC ]
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Biteback to unmask Jack the Ripper

Biteback has bought a non-fiction title which makes a strong bid to reveal the identity of Jack... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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The ToC Perspective: A Call for a Unified E-book Market

Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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Academics call for boycott of Elsevier

Academics have called for a boycott of publisher Elsevier, saying it is involved in "the... Continue reading at The Bookseller

[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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Feds shut down Megaupload, call it an international organized crime ring

As the internet pats itself on the back for protesting SOPA and changing the minds of a handful of U.S. Senators, file-sharing site Megaupload has been brought down in one of the largest copyright infringement cases of all time. Seven individuals and two international corporations have been... Continue reading at Betanews

[ Betanews | 2012-01-20 00:00:00 UTC ]
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Google Calls Murdoch's Piracy Allegations 'Nonsense'

News Corp. Chairman Rupert Murdoch is talking nonsense, according to Google. Murdoch, a Twitter user for only the past several weeks, used the service to fire a barrage of accusations Saturday night against President Obama and Google. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-16 00:00:00 UTC ]
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MP joins BA in calling for earlier response to Portas review

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[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Daunt calls for end of 'Luxembourg problem'

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[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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HC and Canongate back Page's new publishing call

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[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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IPA calls for immediate release of Zarakolu

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[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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Hornby calls for a nationwide network of story 'ministries'

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[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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Indies call for more publisher support

Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 08:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Pullman calls library fight "war against stupidity"

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[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Indies call for more educational publisher support

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[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Indies call on government to fix book prices

Written By: Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:35 Independent booksellers say the government should step in to fix the price of books after the Booksellers Association called on the coalition to do more to maintain bookshops on the high street. BA c.e.o. Tim Godfray appealed... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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P D James to write Austen murder mystery

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[ The Bookseller | 2011-09-22 00:00:00 UTC ]
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Poetry Society calls for Judith Palmer to be reinstated

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[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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Wylie denies calling for investigation into HarperCollins

Written By: Graeme Neill Publication Date: Fri, 22/07/2011 - 09:01 Literary agent Andrew Wylie has moved to defuse the row between him and HarperCollins, denying reports he is calling for an investigation of the publisher in the wake of wider controversy surrounding its parent NewsCorp. Wylie... Continue reading at The Bookseller

[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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Puffin revives Price's Adventure series

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[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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