The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that show the opportunity and the challenge. Sponsored content by Wibbitz. The post ‘It’s our lifeblood:’ How publishers meet the video challenge in 5 charts appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-01-31 00:00:00 UTC ]