Is Blocking Readers Who Use Ad Blockers The Best Strategy?

There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
News tagged with: #ad blockers #growing trend #online publishing #ad-blocking software #british publisher

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ASA drops W H Smith R&J book club ad complaint

Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife team’s exclusive deal with W H Smith to run Richard and Judy’s Book Club,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell

Leahy Reintroduces Bill to Restore Reader Privacy Protections

One month before controversial portions of the USA Patriot Act are set to expire, Sen. Patrick Leahy (D-VT) last week reintroduced a reauthorization bill that would restore protections for reader privacy that were eliminated by the Act in 2001. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reader privacy

Apple Rejects Sony Reader App, Tightens Grip on Content Sales

Apple has reportedly rejected Sony's reader app from the App store for selling content within the app and letting customers make purchases outside the App store (such as within the Sony Reader Store, according to The New York Times. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reader app #app store #content sales #selling content

High Impact Ads on the Rise for MPA Members

While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising budgets #data collected #high-impact ads #average number