It’s a parlor game as old as the Cannes International Festival of Creativity itself—guessing which campaigns will nab the gold at the industry’s highest-profile and most important creative showcase. So we decided to ... just do it. Ad Age surveyed top creatives for their predictions on which of the winningest campaigns will snag Lions in this year’s contest. This year, our “jury” has singled out a number of front-runners at Cannes, but many of the choices have a similar theme: As Nancy Crimi-Lamanna, chief creative officer of FCB Canada, says, the betting is on “brands that are willing to be brave, to create controversy and to take a stand.” And no one took a bigger stand than Nike and Wieden & Kennedy with “Dream Crazy,” which tops the list of this year’s picks. Below is a lightly edited transcript of what our Cassandras had to say about the ad and their other front-runners. Crimi-Lamanna: It’s undeniable that Nike’s “Dream Crazy” will win big this year, even capturing an elusive Grand Prix. I’m going to go as far as to predict that they’ll win it in the Social & Influencer category, as well as being a serious contender for a Titanium Lion. Walid Kanaan, chief creative officer, TBWA/RAAD: It may not be the best piece of art in the history of our industry, but it surely is one of the most audacious marketing stunts and will definitely leave a mark in the history book of advertising. It’s a benchmark for generations to come. Chacho Puebla, chief creative... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-11 07:00:00 UTC ]