Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox have already been doing over the past year, when they teamed up to create Concert, an advertising marketplace for high-quality content and its audiences.The idea was to give advertisers greater reach among particular consumer groups than either company could provide alone. So a marketer trying to reach foodies, for example, could use Concert to buy ad inventory across NBCU digital content related to Bravo's "Top Chef" and Vox's Eater.com. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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The BBC and Dennis Publishing were close behind, with two wins each. See the full list of winners. The post Conde Nast Britain leads the first Digiday Publishing Awards Europe with three wins appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-05 00:00:00 UTC ]
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Madefire's digital comic book platform is a good way to spice up stories that you may have read countless times, but its catalog has always had a conspicuous gap: namely, there were no Marvel comics. That ends today. Madefire has added Marvel to its... Continue reading at Engadget
[ Engadget | 2017-10-04 00:00:00 UTC ]
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After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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You're a newly minted mom. What do you want to read at 2 a.m. when you're sleep deprived, feeding your baby and have one free hand for your phone? That question is the driving force of Romper, which is emerging as a formidable publisher two years into its quest to attract millennial moms. The... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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HarperCollins imprint HQ has appointed Nia Beynon to the newly-created role head of digital publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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The former Conde Nast publisher sees an opportunity to capitalize on disruption taking place in sports media. The post Bleacher Report poaches Conde Nast’s Howard Mittman to lead sales appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-24 00:00:00 UTC ]
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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The Society of Authors, the Publishers Association and English PEN are launching a joint campaign in aid of imprisoned writers worldwide, called Speak Out. Continue reading at The Bookseller
[ The Bookseller | 2017-06-17 00:00:00 UTC ]
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With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-13 00:00:00 UTC ]
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Nick Coveney is set to join HarperCollins in the role of digital innovation and projects director. Continue reading at The Bookseller
[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by... Continue reading at Advertising Age
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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A group of Australian actors, dancers, writers and comedians – including Charlotte Wood, Zoe Coombs Marr and Marieke Hardy as well as Pomeranz and Roxburgh – have joined a video campaign calling on Fairfax management to reconsider slashes to its arts coverage. The company has announced 125 jobs... Continue reading at The Guardian
[ The Guardian | 2017-05-08 00:00:00 UTC ]
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As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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Top Execs from Time Inc., HarperCollins, Mailchimp, Wired, and Vice will share the secrets of global brand growth at PTC. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age
[ Advertising Age | 2017-02-13 00:00:00 UTC ]
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Felice Howden, head of digital marketing and consumer engagement for Little, Brown, has joined Bonnier Zaffre in the newly-created role of digital marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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Time is facing one of its most critical decisions since the magazine publisher was founded by Henry Luce and Briton Hadden in 1922.Should the company's board agree to a sale as its print advertising lifeblood continues to drain away? Or should it let new CEO Rich Battista implement his grand... Continue reading at Advertising Age
[ Advertising Age | 2016-12-13 00:00:00 UTC ]
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In the quest for new sources of revenue, publishers have been launching subscription programs and events series. Condé Nast's Wired Media Group is going a step further with a membership program for executives who want to keep up with technology. The $4,000-a-year program blends events, content... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
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Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age
[ Advertising Age | 2016-11-02 00:00:00 UTC ]
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