Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox have already been doing over the past year, when they teamed up to create Concert, an advertising marketplace for high-quality content and its audiences.The idea was to give advertisers greater reach among particular consumer groups than either company could provide alone. So a marketer trying to reach foodies, for example, could use Concert to buy ad inventory across NBCU digital content related to Bravo's "Top Chef" and Vox's Eater.com. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age
[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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At a long-awaited hearing last week, a federal judge sounded skeptical of the Internet Archive’s program to scan and lend library books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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Bookstore sales posted surprisingly strong gains in January, jumping 15.9% over 2022. Sales in January 2023 were $997 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-16 04:00:00 UTC ]
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Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek
[ AdWeek | 2023-03-13 10:21:33 UTC ]
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The American Booksellers Association's Winter Institute in Seattle attracted a total of 1,600 people, of which 900 were booksellers. The large number of new booksellers drew an enthusiastic response from exhibitors, while the ABA urged booksellers to contribute more data to help it in its advocacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-24 05:00:00 UTC ]
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Stacy Mitchell, co-executive director of the Institute for Local Self-Reliance, and Cory Doctorow, author of a new book "Chokepoint Capitalism," discussed the ways in which Amazon and other digital platforms exploit the creative industries and identified state and national legislators as the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-22 05:00:00 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content. Continue reading at Advertising Age
[ Advertising Age | 2023-02-08 19:00:34 UTC ]
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Stephen Prothero, author of 'God the Bestseller: How One Editor Transformed American Religion a Book at a Time' (HarperOne, Mar. 14), explores Eugene Exman's role in publishing books that remade America's religious life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-08 05:00:00 UTC ]
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Viola Davis won a Grammy Award Sunday for the recording of her memoir, Finding Me. She has previously won an Emmy, Oscar and two Tony awards. Continue reading at CBC
[ CBC | 2023-02-05 22:33:19 UTC ]
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It's a rough time for fans of several live service games, which are titles designed to be constantly updated for a long time. A bunch are shutting down in the near future, and CrossfireX and Knockout City are among the latest to join the list.CrossfireX is an Xbox console version of the... Continue reading at Engadget
[ Engadget | 2023-02-03 20:24:59 UTC ]
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Despite modest attendance, the first in-person LibLearnX in many ways delivered exactly what ALA membership asked for when the association began rethinking the now defunct ALA Midwinter Meeting—fewer meetings, more educational offerings and learning opportunities, and more time to connect with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
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The newly formatted prize will, for the first time, name winners in fiction, nonfiction and poetry and the shortlist includes writers from across the worldThe shortlists for this year’s Rathbones Folio prize spans three continents and includes Booker prize-shortlisted Glory by NoViolet Bulawayo... Continue reading at The Guardian
[ The Guardian | 2023-01-31 19:45:49 UTC ]
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The following first appeared in Lit Hub’s The Craft of Writing newsletter—sign up here. William Trevor famously described the short story as “the art of the glimpse,” and compression is generally a virtue. But the most engaging and compelling short stories and novels are not necessarily the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-27 09:52:28 UTC ]
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Memoirist and public health executive Michelle Bowdler, author of Is Rape a Crime? and novelist and family counselor Lynne Reeves Griffin, author of Dark Rivers to Cross, a novel about relationship violence, talk about writing trauma narratives with the power to bring pain deemed undiscussable... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-19 09:52:46 UTC ]
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DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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According to multiple presenters at the Digital Book World conference, ChatGPT has potential to remake the way people write and streamline production and editing, while AI voice replication promises affordable audiobook adaptations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-17 05:00:00 UTC ]
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