In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox have already been doing over the past year, when they teamed up to create Concert, an advertising marketplace for high-quality content and its audiences.The idea was to give advertisers greater reach among particular consumer groups than either company could provide alone. So a marketer trying to reach foodies, for example, could use Concert to buy ad inventory across NBCU digital content related to Bravo's "Top Chef" and Vox's Eater.com. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-03-09 00:00:00 UTC ]
News tagged with: #latest move #digital advertising #advertising marketplace #high-quality content #consumer groups #top chef

Other Publishing stories related to: 'In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact'

Ziff Davis Enterprise Debuts Live Digital Event for Tablet, Smartphone and Web Consumption

Ealier this month, Ziff Davis Enterprise [ZDE] completed a significant step in its OmniDigital strategy, rolled out earlier this year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-22 00:00:00 UTC ]
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S&S' Reidy: Digital could 'reshape international business'

E-books are expected to account for 17% of Simon & Schuster's total revenue in 2011,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #total revenue

Rodale Makes Digital Hire

Health and fitness publisher Rodale is bringing in a new executive to oversee the digital division it created as part of October's shakeup. Former Barnes & Noble GM Anthony Astarita will become Rodale's general manager of digital and new brand development, one of three divisions CEO Maria... Continue reading at AdWeek

[ AdWeek | 2011-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand development #nook e-reader #coming year #steve madden #strategic alliances

Digital start-ups swell IPG membership

Eighty publishers have joined the Independent Publishers Guild this year, with digital companies... Continue reading at The Bookseller

[ The Bookseller | 2011-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital companies

Trinity restructures regionals for digital push

Trinity Mirror has restructured the management structure across its regional division and is creating 20 new digital positions as it looks to increase its focus on digital publishing and streamline its reporting structure. Continue reading at Media Week

[ Media Week | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital push #trinity mirror #management structure #digital positions #digital publishing #reporting structure

Digital marketeers set for busy Christmas Day

Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns

RH expands digital team

Random House is extending its digital team, and has promoted Dan Franklin, current digital editor... Continue reading at The Bookseller

[ The Bookseller | 2011-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #digital team

History Press makes redundancies, grows digital

The History Press is in consultation with a "small number" of staff over redundancies,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Survey: heaviest buyers moving to digital

The potential for digital to grow readership and increase revenue has been seriously called into... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Sleeper Hits From Big Houses

There may be no greater indication of how things have changed in corporate publishing than the results of an informal PW search for sleeper hits of the year from major publishers. We annually round up sleepers from indie publishers for a late summer feature, but we have not made a regular habit... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big houses #corporate publishing #major publishers #indie publishers