In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox have already been doing over the past year, when they teamed up to create Concert, an advertising marketplace for high-quality content and its audiences.The idea was to give advertisers greater reach among particular consumer groups than either company could provide alone. So a marketer trying to reach foodies, for example, could use Concert to buy ad inventory across NBCU digital content related to Bravo's "Top Chef" and Vox's Eater.com. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-03-09 00:00:00 UTC ]
News tagged with: #latest move #digital advertising #advertising marketplace #high-quality content #consumer groups #top chef

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Adobe Digital Publishing Suite, Single Edition Available Today as Part of Creative Cloud Membership

SAN JOSE, Calif. — Sept. 19, 2012 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the latest addition to Adobe® Creative Cloud™ — Adobe Digital Publishing Suite (DPS), Single Edition. DPS, Si ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-19 00:00:00 UTC ]
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Digital book sales soar in the UK

Sales of digital books show impressive signs of growth, but some booksellers still face an uncertain future. Continue reading at BBC World

[ BBC World | 2012-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uncertain future


Print, Digital, Tablets and More: World Publishing Expo (IFRA Expo) Announces Conference Schedule

Already the world’s largest global trade exhibition for the news publishing and media industry, the World Publishing Expo is expanding the conferences and seminars that accompany the event, making it even more attractive for the thousands o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishing #media industry


BiblioBoard: New Sales Channel for Digital Content

Created by the founders of BookSurge, the print-on-demand vendor acquired by Amazon, BiblioBoard is a new app and e-publishing platform that offers a library of public domain content bundled into subject category anthologies. The BiblioBoard app offers these BiblioLife anthologies at different... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales channel #digital content #publish content


Québec’s Digital Book Warehouse: Publishing in Quebec 2012

Every minute, a title is added—5150 rue des Ormes, I Hate Hockey, L’envers de l’assiette, À fleur de peau; every hour, a new author is categorized—Patrick Senécal, François Barcelo, Laure Waridel, Martine Latulippe; every day, a new publisher signs on—Alire, Baraka Books, Écosociété, Québec... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-14 00:00:00 UTC ]
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Eight more publishers join CourseSmart

Eight new publishers have joined CourseSmart's European ebook rental platform as the company... Continue reading at The Bookseller

[ The Bookseller | 2012-09-14 00:00:00 UTC ]
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EUP & Boydell join University Publishing Online

Edinburgh University Press and Boydell & Brewer have joined Cambridge University Press'... Continue reading at The Bookseller

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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SF Chronicle Launches 49ers Digital Magazine

The San Francisco Chronicle launched its 49ers Insider digital magazine last week in advance of the team’s season-opener against the Green Bay Packers on Sunday. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-11 00:00:00 UTC ]
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Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shopping cart #social networks #recent comments #daily telegraph


New digital role at HC for Winbolt

HarperCollins has created a new role for Eric Winbolt to emphasise its focus on digital... Continue reading at The Bookseller

[ The Bookseller | 2012-09-07 00:00:00 UTC ]
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Faber ebook joins 20p promotion

Sony and Amazon’s 20p ebook offer shows no sign of coming to an end, with a Faber novel... Continue reading at The Bookseller

[ The Bookseller | 2012-09-04 00:00:00 UTC ]
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New York bookshop launches rescue mission to digitize out-of-print sci-fi titles

Singularity & Co aims to rescue near-extinct 20th century sci-fi titles to ensure they still exist in the next one. Established from a Kickstarter campaign, the small team has already digitized and published A Plunge Into Space and The Torch, both with new cover art, while its third title... Continue reading at Engadget

[ Engadget | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cover art #ars technica #reviving interest #email thiscomments


Taking Storytelling Digital

Eli Horowitz does not think of himself as someone who “fetishizes the book.” But he’s also seen what books become, in digital form, and has not always been impressed. A former managing editor and publisher at McSweeney’s, Horowitz describes much of what he has seen in the digital revolution in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eli horowitz #book publishing #print book #digital form #managing editor #digital revolution #major project


Publishers Beef Up Digital Deals

In recent weeks a number of big consumer magazine and newspaper publishers have expanded their ability to deliver digital advertising in a variety of formats with acquisitions and investments in digital ad platforms. The deals continue a long-term tr ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-31 00:00:00 UTC ]
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Wibbly Pig joins Magic Town

The virtual world for picture books, Magic Town, has gained a new resident with the addition of... Continue reading at The Bookseller

[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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PA: digital crucial to campus retail future

As the start of the student year approaches, academic booksellers have been warned that shunning... Continue reading at The Bookseller

[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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Templar starts digital picture book releases

  Templar is readying its first ebook picture book releases for this autumn, as it... Continue reading at The Bookseller

[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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Barnsley: digital 50% of revenue in 18 months

HarperCollins UK c.e.o. Victoria Barnsley has predicted that half her company’s revenue... Continue reading at The Bookseller

[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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First UK Nook Christmas could see digital 'step change'

Analysts have predicted that this Christmas could herald a "real step change" for... Continue reading at The Bookseller

[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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News Corp parts ways with chief digital officer Jonathan Miller

News Corporation is parting company with chief digital officer Jonathan Miller at the end of September, ahead of the separation of its publishing and entertainment business. Continue reading at Media Week

[ Media Week | 2012-08-24 00:00:00 UTC ]
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