How publishers use influencers to grow commerce businesses

Publishers including Complex and Rooster Teeth are using influencers to attract audiences that can leverage infrastructure publishers have already built. The post How publishers use influencers to grow commerce businesses appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-01-24 00:00:00 UTC ]
News tagged with: #rooster teeth #attract audiences

Other Publishing stories related to: 'How publishers use influencers to grow commerce businesses'

How publishers use influencers to grow commerce businesses

Publishers including Complex and Rooster Teeth are using influencers to attract audiences that can leverage infrastructure publishers have already built. The post How publishers use influencers to grow commerce businesses appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rooster teeth #attract audiences

How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business 

Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday

[ Digiday | 2024-03-27 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #sheel shah #publishing summit #hearst

How France’s top Facebook publisher Chefclub is growing commerce

“We’d rather keep ad-free content that promotes Chefclub products at the end rather than inserting the content with a Facebook ad. That’s much healthier.” The post How France’s top Facebook publisher Chefclub is growing commerce appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad-free content

Kenya’s Passionate Publishers Grow in Confidence, Influence

A coterie of aggressive, creative publishing houses are fighting to expand the literary horizons of Kenyans and bring their books to the world. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-08 00:00:00 UTC ]
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LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business

LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek

[ AdWeek | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #thought leadership #user engagement #technology company

Publishing in the Baltic Region 2018: A Publisher's View of the Lithuanian Book Business

The director of Tyto Alba describes what her house and other publishers are up to. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Fast-Growing Independent Publishers, 2024

The eight indie presses that made PW’s fast-growing list for 2023 thrived in a challenging business environment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie presses #made pw

U.K. Publishing Spotlight: Building Bridges Between the U.K. and U.S. Book Businesses

British publishers discuss how transatlantic collaboration can boost books’ performance and the work it takes to maintain mutually beneficial relationships. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing spotlight #building bridges #book businesses #transatlantic collaboration

RBmedia Acquires Berrett-Koehler's Audiobook Publishing Business

Audiobook publisher RBmedia has acquired Berrett-Koehler’s audiobook publishing business, including its backlist, and will publish audiobook editions of new Berrett-Koehler titles under its business audiobook brand, Ascent Audio, beginning this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-29 05:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook

Publishers Weekly’s 2024 Book Business Events Calendar

Our new Google calendar, to be updated throughout the year and to which readers can subscribe, keeps track of the dates of select trade shows, book fairs, and awards and prizes in 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book fairs #book business

How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publisher

Lit Agent Landscape Diversifies Some as Anxieties over Book Business Grow

The results of this year's Association of American Literary Agents biannual membership survey indicate that the agency sector of the book business is diversifying, but is still predominantly white, and issues including burnout and unequal pay remain. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #predominantly white #literary agents #book business

Vice Media Group’s Cory Haik says company’s publishing business is ‘very close to profitability’

During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday

[ Digiday | 2023-09-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #bounce back #publishing business

Publisher Salon Grows Revenue After Cutting Resellers

Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off access to its inventory for the vast majority of resellers earlier this year. That increase comes that's from being able to charge more for its inventory... Continue reading at AdWeek

[ AdWeek | 2023-08-16 11:53:00 UTC ]
More news stories like this | News stories tagged with: #vast majority #news publisher

A New Startup Proposes Influencer-Driven Publishing

Bindery, cofounded by Matt Kaye and Meg Harvey, wants to harness the bookselling power of TikTok and other social media platforms by putting influencers at the helms of their own "micro-imprints." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Fears grow for Taiwan book publisher believed held in China

Reported detention of Li Yanhe has echoes of 2015 disappearances of five Hong Kong booksellersConcerns are mounting for a Taiwan-based book publisher believed to have been detained in China, in a case that has echoed the disappearances in 2015 of five Hong Kong booksellers.Li Yanhe, also known... Continue reading at The Guardian

[ The Guardian | 2023-04-24 10:09:18 UTC ]
More news stories like this | News stories tagged with: #li yanhe #visit relatives #book publisher

Starting Salaries at Big Publishers Grow

Over the past three years, entry-level wages at the Big Five publishers and Scholastic have risen 23%, on average, in response to calls for a living wage, union actions, and inflation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #living wage #scholastic

Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make

Fast-Growing Independent Publishers, 2023

Publishers used different strategies to maintain, and extend, sales gains in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales gains

A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #world launched #stay connected #international networking #publishing community