How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways […] Continue reading at 'Digiday'

[ Digiday | 2022-11-16 15:33:50 UTC ]
News tagged with: #senior director #product management #holiday season #google partnered #digital content

Other Publishing stories related to: 'How brands are keeping audiences engaged in a competitive content world'

Pronoun: Re-branded Vook Promises Authors 100% Royalties

Venerable digital publishing platform Vook is no longer, but has been re-imagined and rebranded as Pronoun — a company that will offer 100% royalties. The post Pronoun: Re-branded Vook Promises Authors 100% Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
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World’s Most Expensive Cookbook? Yes, It is $13,000

A new cookbook from Bloomsbury by celebrity chef Vikas Khanna is printed in gold ink, launched at Cannes, and costs $13,000. The post World’s Most Expensive Cookbook? Yes, It is $13,000 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-20 00:00:00 UTC ]
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Short story competition for No Exit

Oldcastle Books is launching a new short story competition for its crime fiction imprint No Exit Press as part of Oldcastle’s 30th anniversary celebrations. The competition will launch on 25th May to mark the publication of Leigh Russell’s latest novel, Killer Plan. It will be open to any... Continue reading at The Bookseller

[ The Bookseller | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oldcastle books #exit press #leigh russell #unpublished writer #crime fiction

Kik joins Facebook in hunt for more publisher, brand deals

In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday

[ Digiday | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kik services #media companies

Content overload on the web is a turn-off: here's how to manage it

Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while... Continue reading at The Guardian

[ The Guardian | 2015-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early days #digital era #banner ad #news publishers

What are the world's most unusual libraries?

'Improbable Libraries,' by Alex Johnson, chronicles the lengths to which librarians the world over will go to serve their communities. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-05-16 00:00:00 UTC ]
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On Developing Publishing in the Arab World and the UAE

Sheikha Bodour, founder of the Emirates Publishers Association (EPA), discusses initiatives aimed at professionalizing publishing in the Arab world. The post On Developing Publishing in the Arab World and the UAE appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arab world

With Facebook's Instant Articles, Publishers Contemplate a Social-First World

Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad... Continue reading at AdWeek

[ AdWeek | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networks #senior reporter #social sites #feels inevitable

How Facebook Just Became The World's Largest Publisher

With Instant Articles, Facebook has created a rich, multimedia platform to host publishers' stories, and ensure that you never leave.As social networking has taken over the web, and users no longer visit publishers' homepages to find news, Facebook has become a primary funnel for readers,... Continue reading at Fast Company

[ Fast Company | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest publisher #multimedia platform #social networking #find news

New Strategies for Content Monetization

Ever since the Internet dropped a bomb on the status quo in media, many publishers have been struggling to adapt. Even when they seem to make some headway, The post New Strategies for Content Monetization appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #status quo

EC announces e-commerce competition inquiry

The European Commission has announced an antitrust competition inquiry into the e-commerce sector in the European Union, as part of 16 initiatives on a digital single market to be delivered by the end of next year. The inquiry “will allow the Commission to identify possible competition concerns... Continue reading at The Bookseller

[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #e-commerce sector #european union

World English deal for HarperCollins and Patricia Cornwell

HarperCollins Publishers has acquired world English rights to two more books by Patricia Cornwell. The two Kay Scarpetta novels will be published by HarperCollins around the world, including in the UK, Australia/New Zealand, Canada, and India. The first book will be published in the autumn of... Continue reading at The Bookseller

[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins publishers #patricia cornwell #william morrow #esther newberg #icm partners

The Arab World Slow to Adopt Digital Publishing

There is a state of confusion in the Arab world regarding digital publishing, with educational institutions at the forefront, though take up is slow. The post The Arab World Slow to Adopt Digital Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arab world #digital publishing #educational institutions

Association Publishers, Keep Your Board Close

The more your board knows about your member value, the better positioned you’ll be to get, or keep, the resources you need. The post Association Publishers, Keep Your Board Close appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-29 00:00:00 UTC ]
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With 100,000 Pieces of Content at Launch, Mode.com Expects 25 Million Monthly Users

Just one year after rebranding from Glam Media, Mode Media is bringing all of its brands together on one site where it hopes to build the "largest native feed distribution platform outside of Facebook." At its second Digital Content NewFronts presentation today, Mode unveiled its new... Continue reading at AdWeek

[ AdWeek | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pre-roll ads #social activity

Packed Field Stokes Competition for Digital Ad Dollars

Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original programming #taking place #digital content

Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone calls #social networks #social accounts

Charting the Transformation in Digital Content and Solutions: Digital Solutions in India 2015

The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions #digital content #pw coverage #content services

Digital Discoverability of Relevant Content: Digital Solutions in India 2015

Until recently, our conversations about ebooks with publishing clients centered on conversion—on tools and workflows, competing standards, best practices, and retailer requirements, decisions around fixed layout v. reflow, opportunities for enhancement and interactivity, accessibility, and the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #relevant content #digital solutions #reader experience