Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways […] Continue reading at 'Digiday'
[ Digiday | 2022-11-16 15:33:50 UTC ]
News tagged with:
#senior director
#product management
#holiday season
#google partnered
#digital content
The Bookseller is launching a children’s marketing competition for delegates of this year’s children’s conference, which will take place at the Barbican in London on the 29th September. Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#29th september
With the considerable help of HarperCollins’s acquisition of Thomas Nelson in 2012 and Harlequin last year, revenue in the three-fiscal-year period ended June 30, 2015, rose 21.8%, while EBITDA jumped 55.6% at the publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thomas nelson
This fall, an array of titles highlight traditional specialties, high-end restaurant dishes, and everything in between, from across the U.S. and around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
More news stories like this |
For the first time in its 30-plus-year history, the Reading Rainbow brand is strategically entering the licensing arena, with assistance from its new licensing agent, Brand Central. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading rainbow
'Onward' author Russell Moore discusses the Christian church, gay marriage, and other cultural shifts going on in the nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gay marriage
#sexual revolution
#christian church
#cultural shifts
Pay-per-click compensation is one topic staid journalists love to hate on. Slant, a new platform-publisher site, has made the model core to its approach, which it hopes will attract writers who might shy away from publishing on platforms that compensate them in exposure rather than cash. The... Continue reading at Digiday
[ Digiday | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wild west
A leading German magazine on digital business, t3n, will now deliver their newsletters via WhatsApp. Could this model work for book publishers as well? The post Is WhatsApp the Next Big Content Distribution Platform? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital business
#book publishers
On the surface, Dot sounds like a fairly standard smartwatch: It resembles a Fitbit and features a messaging system, navigation functions, Bluetooth 4.0, an alarm and, of course, a timepiece. Dot is remarkable because it's a braille smartwatch -- t... Continue reading at Engadget
[ Engadget | 2015-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook reader
Reviews editor Everett Jones recommends Michael Burleigh’s lengthy, speedy account of two decades of imperialist 'little wars' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#modern world
Adobe’s Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.Adobe’s new Digital Publishing Solution... Continue reading at PC World
[ PC World | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile content
#publish content
#content discovery
#push notifications
Frankfurt Book Fair director Juergen Boos spends much of the year traveling to ensure that the best of global publishing is represented at the Fair in October. The post A Curator Connecting Frankfurt to the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#world appeared
#global publishing
Magazine offering one free story per month in attempt to boost subs. The post Harper’s Dips Its Toes into Metered Content…Gently appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-22 00:00:00 UTC ]
More news stories like this |
Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some, this consistent success has opened up brand opportunities, book deals and other new avenues for growth. For others,... Continue reading at AdWeek
[ AdWeek | 2015-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital equivalent
#book deals
The International Publishers Association and the Federation of European Publishers has released a report of VAT rates on books and ebooks around the world. The post VAT Rates on Books and Ebooks Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#world appeared
#vat rates
#european publishers
Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
More news stories like this |
If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web pages
#consumer engagement
#brands aren
The Reading Agency is hoping to set a new record for "most pledges received for a reading campaign" for this year’s Summer Reading Challenge, which launches tomorrow (11th July). The agency has teamed up with Guinness World Records for the challenge and, starting from this weekend, libraries... Continue reading at The Bookseller
[ The Bookseller | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#world record
#reading agency
#reading campaign
Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media brands
#closely align
#trade show
As a literary agent, Frankfurt has been a launch pad for some of the most powerful women’s voices from around the world. This year will be no different. The post How Can Women Change the World? Book by Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book appeared
#literary agent
#powerful women
Film and television properties continue to generate buzz on the show floor at Licensing Expo, held last month in Las Vegas. But a popular entertainment property, on its own, is often no longer enough to drive licensed publishing success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#changing world
#licensed publishing
#generate buzz
#show floor
#licensing expo
#las vegas