Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways […] Continue reading at 'Digiday'
[ Digiday | 2022-11-16 15:33:50 UTC ]
News tagged with:
#senior director
#product management
#holiday season
#google partnered
#digital content
The Nielsen Consumer Confidence Index combined with Bookscan data offers a snapshot of what's happening in global book publishing markets. The post Confidence Rising (Mostly): Nielsen’s Whirlwind Overview of World Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#world markets
Wahaca restaurants will from this spring offer their customers children’s books to read after signing a brand partnership deal with publisher Flying Eye. Continue reading at The Bookseller
[ The Bookseller | 2016-01-28 00:00:00 UTC ]
More news stories like this |
Andersen Press has teamed up with the Chartered Institute of Library and Information Professionals to launch the Elmer National Libraries Day competition as part of its 40th anniversary celebrations for the press and its colourful patchwork elephant, Elmer. Continue reading at The Bookseller
[ The Bookseller | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andersen press
#chartered institute
#information professionals
The Stone Diaries and three other novels by Pulitzer-prize-winning author Carol Shields are to be reissued by independent international literature specialists World Editions. Continue reading at The Bookseller
[ The Bookseller | 2016-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#world editions
Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at AdWeek
[ AdWeek | 2016-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blockers
#recently released
#ad blocking
#working hard
#ben barokas
#lies ahead
#carlos monteiro
#adweek magazine
Facebook Messenger has 700 million monthly users, breaking out its humble beginnings as a messenger app. More brands will be experimenting with Messenger. For instance, Hyatt is using it for customer service. Disney has automated bots as forms of entertainment. Bild, the German publisher, is... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#travel brands
#facebook messenger
#messenger app
#humble beginnings
#customer service
#german publisher
#news updates
Jesse DeWitt is the digital director of language learning products at Merriam-Webster. And as you may surmise from his title, DeWitt does not devote the lion's share of his time to the dictionary publisher's social marketing—he wears many hats for the New York-based company. In fact, he shares... Continue reading at AdWeek
[ AdWeek | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david bowie
#president obama
#union address
#digital natives
Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek
[ AdWeek | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile apps
#private marketplaces
#mediation services
#ad server
#ad services
With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#firm grip
#e-book market
#consumer spending
Publishing books for the Star Wars franchise requires a understanding of interlocking multiverses, authorized storylines — and it hasn't always gone smoothly. The post Understanding the Complex World of Star Wars Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing books
With 2,806 yards rushing and 33 touchdowns, you have to be impressed with the senior season of Fairfax running back Ramses Hernandez. But then you watch some video (see above) from his performance last week against Los Angeles when he rushed for 224 yards in 31 carries and scored four touchdowns... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ramses hernandez
#senior season
"Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it," wrote renowned computer scientist Alan Perlis. Anyone who has examined the landscape of the advertising technology industry can appreciate this sentiment. While the computer scientists who create the code we... Continue reading at Advertising Age
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buy side
#wider audience
#innovative ways
One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek
[ AdWeek | 2015-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming weeks
#bring transparency
#digital budgets
#digital-ad ecosystem
#online world
#earlier version
#story stated
A new book called Material Innovation: Packaging Design catalogs all the ways designers are shaking up packaging design. The post New Book Material Innovation Goes Inside the Surprisingly Clever World of Package Design appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-12-08 00:00:00 UTC ]
More news stories like this |
Penguin Random House Children’s has hired Thomas Merrington, formerly of Silvergate Media, to the newly created role of Peter Rabbit brand manager and head of product development for the Penguin Ventures portfolio. Continue reading at The Bookseller
[ The Bookseller | 2015-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#product development
Gollancz is set to publish a sequel to H G Wells’ science fiction novel The War of the Worlds, written by Stephen Baxter. Continue reading at The Bookseller
[ The Bookseller | 2015-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#science fiction
#stephen baxter
New book charts the remarkable history of Britain’s best-selling newspaperThe ignominy of the News of the World’s closure in 2011, itself preceded by years of hacked celebrity gossip and sleazy scandals, has tended to obscure the newspaper’s social and cultural significance in previous eras.It... Continue reading at The Guardian
[ The Guardian | 2015-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cultural significance
#long history
Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today. The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media partners
If this season’s cookbook shelf is any indication, bone broth—last winter’s superfood supreme—is here to stay. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cookbook shelf