How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways […] Continue reading at 'Digiday'

[ Digiday | 2022-11-16 15:33:50 UTC ]
News tagged with: #senior director #product management #holiday season #google partnered #digital content

Other Publishing stories related to: 'How brands are keeping audiences engaged in a competitive content world'

World Book Night: coming your way, but no room for Amazon

On World Book Night thousands of volunteers in the US and Europe will hand out books, hoping to pass along their own love of reading. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-24 00:00:00 UTC ]
More news stories like this |

World Book Night celebrations readied internationally

The Duchess of Cornwall, Stephen Fry and actor William Rycroft are among those gearing up to hand... Continue reading at The Bookseller

[ The Bookseller | 2012-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen fry

Market Transformation Equals Challenges and Opportunities: Content Services in India 2012

In 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, and e-deliverables, and conversations revolved around print- vs. content-centric work flow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content services

Managing the Digital Audience

Managing a digital audience is truly a mixed bag: on one hand, it is now possible to understand more about who is consuming what content, where and how-maybe even why; on the other hand, it can be incredibly complicated, despite all the advantages, to do so. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audience #mixed bag

Book world expresses disappointment, outrage over Pulitzer snub

Pulitzer juror Susan Larson said she and the rest of the fiction jury are 'shocked … angry … and very disappointed' that the Pulitzer board elected not to choose a 2012 fiction winner. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-17 00:00:00 UTC ]
More news stories like this |

S&S signs world for Elliott Wright

Simon & Schuster has signed world rights in two novels by début author Susan Elliott... Continue reading at The Bookseller

[ The Bookseller | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster

The Wizarding World of Harry Potter: dispatches from a diehard fan

The Harry Potter theme park in Orlando, Fla., more than lived up to its hype for this fan. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wizarding world #harry potter

Issuu Integrates Peecho to Transform its Digital Content Into Printed Copies

NEW YORK CITY&ndash; April 11, 2012 - Peecho (http://www.peecho.com), a free service that allows anyone to sell their digital content as a physical product, and Issuu (http://www.issuu.com), a leading global digital publishing platform that deliv ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #printed copies #free service

Candlelit readings to be held for World Book Night

This year's volunteer givers for World Book Night (23rd April) are being encouraged... Continue reading at The Bookseller

[ The Bookseller | 2012-04-10 00:00:00 UTC ]
More news stories like this |

Google Offers Publishers a Way to Monetize Content With Surveys

Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World

[ PC World | 2012-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monetize content #premium content

Scholastic to close Horrible Histories virtual world

Scholastic Children’s Books has announced plans to close its existing Horrible Histories... Continue reading at The Bookseller

[ The Bookseller | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholastic children #announced plans

World Young Reader Prizes Opens For Entries

Newspapers have until 4 May to submit an entry to the World Young Reader Prizes, the annual awards from the World Association of Newspapers and News Publishers (WAN-IFRA) that recognize success in engaging the young. The awards in five categories - E ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual awards #world association

Penguin buffs brand to retain readers

Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at The Bookseller

[ The Bookseller | 2012-03-23 00:00:00 UTC ]
More news stories like this |

Allen Lane publish Shakespeare's world in 20 objects

Allen Lane will be publishing another title by Neil MacGregor, author of A History of the World... Continue reading at The Bookseller

[ The Bookseller | 2012-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #allen lane

Right pricing ebooks: Is the government actually discouraging competition?

Authors Guild President Scott Turow charges in an open letter about ebook pricing: “Our government may be on the verge of killing real competition in order to save the appearance of competition.” Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pricing ebooks #open letter #ebook pricing

Marvel Hopes to Give Comic Books a Boost With Augmented Reality Content

The Marvel AR app will be released in April for Apple's iPhones and iPad as well as smartphones and tablets, the comic book publisher said in a statement. Continue reading at PC World

[ PC World | 2012-03-12 00:00:00 UTC ]
More news stories like this |

Edinburgh World Writers' Conference to launch in August

The Edinburgh International Book Festival and the British Council are launching the Edinburgh... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british council

Movie Projector: 'The Lorax' hopes to plant a seed with audiences

The 3-D animated film, based on a 1971 book by Dr. Seuss, could debut with as much as $50 million at the box office this weekend."Dr. Seuss' the Lorax" is primed to rake in lots of green at the box office this weekend. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #animated film #$50 million #box office