How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways […] Continue reading at 'Digiday'

[ Digiday | 2022-11-16 15:33:50 UTC ]
News tagged with: #senior director #product management #holiday season #google partnered #digital content

Other Publishing stories related to: 'How brands are keeping audiences engaged in a competitive content world'


Sharethrough Promises Video Ads That Look Like Content

The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek

[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including titles #target audience #thought catalog #$40 million


The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wordpress blog #crowded marketplace #interactive experience #angry birds #golden ticket #sponsored content


World Book Day 2013 titles announced

Books by Francesca Simon, Anthony Horowitz, Shirley Hughes and Lauren Child will be included in... Continue reading at The Bookseller

[ The Bookseller | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #francesca simon #anthony horowitz #shirley hughes #lauren child


GCSE revamp 'good for competition', say publishers

Publishers say the plan to abolish competing exam boards as GCSEs are scrapped in favour of new... Continue reading at The Bookseller

[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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Print, Digital, Tablets and More: World Publishing Expo (IFRA Expo) Announces Conference Schedule

Already the world’s largest global trade exhibition for the news publishing and media industry, the World Publishing Expo is expanding the conferences and seminars that accompany the event, making it even more attractive for the thousands o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishing #media industry


BiblioBoard: New Sales Channel for Digital Content

Created by the founders of BookSurge, the print-on-demand vendor acquired by Amazon, BiblioBoard is a new app and e-publishing platform that offers a library of public domain content bundled into subject category anthologies. The BiblioBoard app offers these BiblioLife anthologies at different... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales channel #digital content #publish content


French Media Sites Demand Google Pay for Using Their Content

Publishers want a slice of Google ad revenue. France's major online newspaper publishers have called for a new legislation which will ensure internet search engines including Google have to pay them for using their published content. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published content #including google


E-book settlement has publishing world in turmoil

The price-fixing case turns out well for Amazon but unsettles many others in the industry.Publishing insiders worry that a decisive court ruling benefiting retailer Amazon.com Inc. will undermine an industry already struggling with the transition to ebooks. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book settlement #publishing world


Thailand to Host World’s Press in 2013

The World Association of Newspapers and News Publishers (WAN-IFRA), today invited the world's press to attend the 65th World Newspaper Congress, 20th World Editors Forum and 23rd World Newspaper Advertising Forum, to be held in Bangkok, Thailand, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world association #today invited


Tesco recruits Andy McNab's ebook firm Mobcast to help win the Supermarket content war

Hot on the heels of purchasing Blinkbox and Peter Gabriel's WE7, Tesco has purchased Andy McNab's ebook publishers, Mobcast. It seems clear that the British supermarket heavyweight is currently engaged in a phony war with rival Sainsburys, which snapped up Rovi, Global Media Vault and Anobii for... Continue reading at Engadget

[ Engadget | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peter gabriel #ebook publishers


Face-swap competition for Templar trilogy

Templar is launching Sweet Venom, a young adult trilogy by Tera Lynn Childs, with a reader... Continue reading at The Bookseller

[ The Bookseller | 2012-08-29 00:00:00 UTC ]
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MPA Study: Social Media Enhances Magazine Consumption, Engagement for Millennials

  In a new study produced by the MPA, the Association of Magazine Media, and research firm GfK MRI, data reveals that Millennial magazine media readers aged 18 to 34 believe that technology has improved their experience of accessing various media—including magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2012-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data reveals #magazine media


B&N Will Rise or Fall with Content

While Barnes & Noble has created lots of buzz and headlines with its Nook e-reading devices, its future profitability lies in the sale of content. That was the message CEO William Lynch delivered to analysts last week in a conference call discussing first-quarter results. Improved gross... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lynch noted #increased sales #device sales #barnes noble #e-reading devices


Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased competition #marketing spend #bad news #print media


For DRM-Free Content, Look for the New FSF Logo

This new label from the Free Software Foundation aims to help buyers find ebooks and other media distributed without digital rights management restrictions. Continue reading at PC World

[ PC World | 2012-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drm-free content


Big Hits Keep Selling Well

Swedish crime writer Camilla Läckberg has seen international success since releasing her 2003 debut, Ice Princess (published in 2010 by Pegasus), and to date her books have been translated into 33 languages. In France, her 2008 novel The Drowning was the top title. Earlier this year, Pegasus... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big hits #international success #top title


Twitter founders create Branch and Medium to keep the conversations, collections flowing

If you've ever been so embroiled in a chat or sharing splurge that you've been told to "take it off of Twitter," you now can -- sort of. Twitter co-creators Biz Stone and Ev Williams have launched Branch and Medium, two companion services that (naturally) use a Twitter sign-in but narrow the... Continue reading at Engadget

[ Engadget | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #static collection #collaborative efforts


Google buys Wiley travel brand Frommer's

Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Patterson is world's highest-earning author, says Forbes

Thriller writer James Patterson has been crowed as the world’s top-earning author in 2011-... Continue reading at The Bookseller

[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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Schnittman: in-house expertise 'unnecessary' for alternative content

Hachette Book Group USA sales and marketing chief Evan Schnittman has said publishers need to... Continue reading at The Bookseller

[ The Bookseller | 2012-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #in-house expertise